The outbreak of the 2020 pandemic posed cities with new challenges.
Every day-life as we are used to, is no longer possible. Kaiserslautern defies the crisis with various (digital) strategies.
Preserving the cultural life and leisure activities via Livestreaming
Kaiserslautern made an exceptional effort to preserve the cultural life. The benefit was mutual: artists and musicians were given an opportunity to perform in a time of unplanned inactivity, citizens enjoyed concerts and Live acts while performing social distancing. The goal was one: the municipality wanted showing normal life continuous even in exceptional times. The immediate response to the crisis started just a week after the lockdown began. Kaiserslautern had to come up fast with new media and a new technical concept. Born out of the crisis, the joint project of KL.digital, the digital agency of the city, and the city administration has established itself to a great event. For eight weeks various live acts were digitally accessible for everyone, on social media as well as on local TV. Groups were formed on social media, people watched and commented on the livestreams together, almost as if there was a regular audience. Despite social-distancing people came closer together and freelance artists had the opportunity coming home on stage and get some financial support. There were all kind of music genres, literature and comedy – the citizens of Kaiserslautern were offered a various range of entertainment. New networks formed and the cultural community demonstrated solidarity. The Live-Streams made people forget the crisis for an hour. Moreover, several artists took the opportunity to make first digital steps, jumping right into the cold water with a push from Corona, taking the crisis as a thorny chance.