Interbrand Releases 2016 Best Global Brands Report: Apple and Google Hold the Top Two Spots, Tesla and Dior Join the List
Leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking and Tesla and Dior entering the Top 100 brands
For the fourth year in a row, Apple and Google claimed the top positions. Apple’S brand value grew by 5 percent to USD $178,119m, while Google’s brand value rose 11 percent to USD $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at 89º and 100º respectively.
The world’s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).
With a combined 29 positions, automotive and technology brands are the ones hitting this year’s report. Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors’seach experiencing a 10 percent increase.
The Top 100 brands have a combined total value of USD $1,796,384m
The Top 100 brands have a combined total value of USD $1,796,384m, an increase of 4.8% from 2015. For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, visit www.bestglobalbrands.com.
Interbrand’s 17th annual report analyzes how brands help grow businesses’ from delivering on customer expectations to driving economic value. This methodology was the first brand valuation method to become ISO certified.
The ranking is based on three key components that contribute to a brand’s cumulative value:
- Financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
The full report can be seen in www.bestglobalbrands.com
The companies that make up the ranking of the Best Global Brands 2016 Interbrand: