{"id":10948,"date":"2022-02-23T06:59:19","date_gmt":"2022-02-23T05:59:19","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categoria\/coca-cola-to-increase-use-of-reusable-bottles\/"},"modified":"2022-02-22T19:57:45","modified_gmt":"2022-02-22T18:57:45","slug":"coca-cola-to-increase-use-of-reusable-bottles","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/en\/sustainability\/coca-cola-to-increase-use-of-reusable-bottles","title":{"rendered":"Coca-Cola to increase use of reusable bottles"},"content":{"rendered":"

Coca-Cola unveils an ambitious new commitment to ensure that 25% of its drinks are sold in refillable or returnable packaging by 2030, following shareholder proposals filed by green groups<\/p>\n

The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have at least 25% of all beverages globally across its portfolio of brands sold in refillable\/returnable glass or plastic bottles, or in refillable containers through traditional fountain or Coca-Cola Freestyle dispensers. <\/p>\n

\u201cWe continue to put consumers at the center of all we do,\u201d said Elaine Bowers Coventry, Chief Customer & Commercial Officer, The Coca-Cola Company. \u201cOne way to do that is by offering sustainable packaging types. Accelerating use of reusable packages provides added value for consumers and customers while supporting our World Without Waste goal to collect a bottle or can for every one we sell by 2030.\u201d<\/p>\n

The company\u2019s World Without Waste initiative remains focused on its three core pillars:<\/p>\n

DESIGN<\/strong>: Make all of our primary consumer packaging recyclable by 2025. Use 50% recycled material in our packaging by 2030.<\/p>\n

COLLECT<\/strong>: Collect and recycle a bottle or can for every one we sell by 2030.<\/p>\n

PARTNER<\/strong>: Bring people together to support a healthy, debris-free environment.<\/p>\n

By increasing our use of reusable packaging, we promote a circular economy as refillable containers have high levels of collection and are low-carbon footprint beverage containers, because the container collection is built into the beverage delivery model.<\/p>\n

As the Ellen MacArthur Foundation (EMF) notes in its Reuse: Rethinking Packaging<\/em> report<\/a>, converting 20% of global plastic packaging into reuse models is a $10 billion business opportunity that benefits customers and represents a crucial element in the quest to eliminate plastic waste and pollution.<\/p>\n

A Proven Track Record with Reusables<\/em><\/p>\n

Returnable glass bottles and refillable PET currently represent more than 50% of The Coca-Cola Company\u2019s product sales in more than 20 markets, and more than 25% of sales in another 20 markets. <\/p>\n

Traditional refillable\/returnable packaging accounted for approximately 16% of the company\u2019s total volume in 2020. Use of refillables is growing in several markets, outperforming non-refillables in Germany and parts of Latin America, where reusable bottles represented 27% of transactions in 2020. Markets around the world have increased their focus on refillable packaging in recent years through initiatives that include:<\/p>\n