{"id":17764,"date":"2024-03-17T21:45:01","date_gmt":"2024-03-17T20:45:01","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categoria\/ai-generated-food-images-look-tastier-than-real-ones\/"},"modified":"2024-03-17T20:54:25","modified_gmt":"2024-03-17T19:54:25","slug":"ai-generated-food-images-look-tastier-than-real-ones","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/en\/agrosmart\/ai-generated-food-images-look-tastier-than-real-ones","title":{"rendered":"AI-generated food images look tastier than real ones"},"content":{"rendered":"

Researchers have announced an intriguing discovery \u2013 consumers generally prefer AI-generated images of food over real food images, especially when they are unaware of their true nature<\/p>\n

According to the researchers, the results suggest that AI-generated food visuals excel at enhancing the appeal of depicted foods by leveraging key features such as symmetry, shape, glossiness, and overall lighting and colour. All of these are known to contribute significantly to the attractiveness of food imagery.<\/p>\n

Even subtle tweaks in positioning may enhance the appeal of AI-generated food images. Lead author Giovanbattista Califano (University of Naples Federico II) explained: \u2018As humans, we tend to feel uneasy with objects pointing towards us, interpreting them as threats, even when it\u2019s just food. When tasked with replicating food photos featuring items pointing at the viewer, such as a bunch of carrots or a piece of cake, the AI often positions the food so that it doesn\u2019t directly point at the viewer. This warrants further studies, but it’s plausible that this approach enhances the perceived attractiveness of the depicted food.\u2019<\/p>\n

In the study, the researchers asked 297 participants to rate real or AI-generated food images on a scale from \u201cNot at all appetizing\u201d to \u201cExtremely appetizing.\u201d The images depicted a range of natural, processed, and ultra-processed foods, from apples and carrots to chocolate milkshakes and potato fries. When participants were told how each image had been created\u2014whether through photography or AI\u2014they tended to rate real and AI-generated versions equally appealing. However, when participants were unaware of the image creation process, the AI-generated version was consistently rated as significantly more appetizing than the real food image.<\/p>\n

Study supervisor and co-author Professor Charles Spence<\/a> (Department of Experimental Psychology, University of Oxford) said: \u2018While AI-generated visuals may offer cost-saving opportunities for marketers and the industry by reducing the cost of commissioning food photoshoots, these findings highlight potential risks associated with exacerbating \u201cvisual hunger\u201d amongst consumers\u2014the phenomenon where viewing images of food triggers appetite and cravings. This could potentially influence unhealthy eating behaviours or foster unrealistic expectations about food among consumers.\u2019<\/p>\n

Additionally, the researchers also found that AI-generated images tend to depict foods to appear more energy-dense compared to the originals, particularly in the abundance portrayed. For instance, AI may increase the number of fries in the image or add more whipped cream to a dessert. Given that humans have an evolutionary drive to pay more attention to energy-dense foods, this raises concerns that widespread dissemination of such idealized food images could promote cue-induced eating of unhealthy foods.<\/p>\n

Furthermore, with the global movement towards more sustainable consumption patterns, including the promotion of \u2018ugly\u2019 fruits and vegetables, there is a concern that constant production of AI-enhanced food images might nudge consumers towards an unrealistic standard of how natural foods should look, potentially harming sustainability efforts.<\/p>\n

The study \u201cAssessing the visual appeal of real\/AI-generated food images\u201d, by Giovanbattista Califano and Charles Spence, has been published in Food Quality and Preference<\/strong><\/a><\/em>.<\/p>\n

Image: From left to right: A real then AI-generated image of a creamy white yogurt topped with vibrant, fresh fruits. A real then AI-generated image of French fries spilling out from a white paper bag. The AI-generated images were created using DALL-E 3.<\/p>\n","protected":false},"excerpt":{"rendered":"

Researchers have announced an intriguing discovery \u2013 consumers generally prefer AI-generated images of food over real food images, especially when they are unaware of their true nature According to the researchers, the results suggest that AI-generated food visuals excel at enhancing the appeal of depicted foods by leveraging key features such as symmetry, shape, glossiness,\u2026<\/p>\n","protected":false},"author":2,"featured_media":17763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":72,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":17763,"_scj_intro_alt":"AI-generated food images look tastier than real ones","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":17763,"_scj_full_alt":"AI-generated food images look tastier than real ones","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[72],"tags":[],"class_list":["post-17764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrosmart"],"yoast_head":"\nAI-generated food images look tastier than real ones - thesmartcityjournal.com<\/title>\n<meta name=\"description\" content=\"According to the researchers, the results suggest that AI-generated food visuals excel at enhancing the appeal of depicted foods by leveraging key features such as symmetry, shape, glossiness, and overall lighting and colour. 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