{"id":21230,"date":"2026-05-03T11:35:08","date_gmt":"2026-05-03T09:35:08","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categoria\/worried-about-how-online-firms-use-data-they-get-from-you\/"},"modified":"2026-05-03T11:37:20","modified_gmt":"2026-05-03T09:37:20","slug":"worried-about-how-online-firms-use-data-they-get-from-you","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/en\/internet-of-things\/worried-about-how-online-firms-use-data-they-get-from-you","title":{"rendered":"Worried about how online firms use data they get from you?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">Berkman Klein researchers unveil new tool to verify identity, let users limit information they share, where it is stored<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">In our increasingly online lives, convenience has come at a cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The average person has more than 100 online accounts, and creating a new one often requires handing over personal information like an email address or a birthdate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Researchers at the Applied Social Media Lab at the Berkman Klein Center for Internet &amp; Society say the current system puts your privacy at risk and makes you more vulnerable to identity theft, and they have a plan to fix it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As part of a digital identity symposium in April, engineers from ASML launched the Keyring wallet, an open-source identity verification tool. Rather than surrendering personal data to be stored in corporate databases, Keyring lets users keep their information on their mobiles and disclose only what is absolutely necessary to verify who you are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIdentity is actually deeply personal,\u201d said ASML principal investigator James Mickens, Gordon McKay Professor of Computer Science at Harvard John A. Paulson School of Engineering and Applied Sciences. \u201cYour age, your name, your location, your gender \u2014 all of these are inextricably tied to you as the user, not to some company or some particular piece of technology.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">During the symposium, researchers described what they see as an increasingly insecure digital identity ecosystem. Meg Marco, senior director of ASML, said individuals have too much data spread out over too many accounts they don\u2019t fully control.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThis is important, not only because it is annoying. It is also insecure,\u201d Marco said. She pointed to the 2022 breach of the password manager LastPass\u2019s cloud database, in which hackers obtained copies of tens of millions of users\u2019 encrypted data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Keyring, which was developed in collaboration with the Linux Foundation\u2019s Decentralized Trust Graph Working Group, was designed around a user-owned identity wallet where users can share a specific but limited aspect of their identity. That might mean revealing age but not birth date or that they possess an account with a specific email provider without disclosing the username.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To use the wallet, users prove their identity through biometric data such as a fingerprint or face scan, which is only stored on the user\u2019s cellphone. They can also add verifiable credentials like a digital version of a driver\u2019s license or proof of employment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Keyring also supports verification of in-person connections without a company operating as an intermediary \u2014 for instance, two people who meet at a professional conference could securely verify their identities and confirm they met in person without handing over their data to a service like LinkedIn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Each securely verified connection contributes to what researchers call a decentralized trust graph: There is no centralized database of identity data, but each user can be sure of the credentials of everyone in their network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cOur hypothesis is that this type of trust graph can help address important challenges in social media, such as distinguishing people from AI agents, providing age assurance or determining the origin of certain content,\u201d said principal engineer Brendan A. Miller.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nicole Brennan, senior UX designer, said one of the main goals for Keyring ease of use. \u201cWe were handed a problem nobody had solved. We had no UX patterns, no templates, no precedent. And we built something that a real person can pick up and use in seconds,\u201d she said.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to Yajaira Gonzalez, a product leader at ASML, the technology\u2019s main challenge is buy-in from institutions, governments, and corporations, because they would need to issue and recognize verified credentials. Without their participation, the system is limited to peer-to-peer or experimental use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIncentives for all of these entities to join into this model are misaligned,\u201d Gonzalez said, \u201cbecause currently they do benefit a lot from owning and controlling your data, because at the end of the day, they monetize it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gonzalez said there may be technological workarounds, but her main hope was for a grassroots movement demanding greater agency over user data.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Text: Sy Boles. Harvard\u00a0 Staff Writer<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Photo: Keyring wallet senior engineer Alberto Leon demonstrates the app. (by Grace DuVal)<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berkman Klein researchers unveil new tool to verify identity, let users limit information they share, where it is stored In our increasingly online lives, convenience has come at a cost.\u00a0 The average person has more than 100 online accounts, and creating a new one often requires handing over personal information like an email address or\u2026<\/p>\n","protected":false},"author":2,"featured_media":21229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":53,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":21229,"_scj_intro_alt":"Worried about how online firms use data they get from you?","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":21229,"_scj_full_alt":"Worried about how online firms use data they get from 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