{"id":2897,"date":"2016-10-13T08:46:00","date_gmt":"2016-10-13T06:46:00","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categoria\/2016-29-technology-brands-in-the-top-100-worldwide\/"},"modified":"2016-10-13T08:46:08","modified_gmt":"2016-10-13T06:46:08","slug":"2016-29-technology-brands-in-the-top-100-worldwide","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/en\/technology\/2016-29-technology-brands-in-the-top-100-worldwide","title":{"rendered":"2016: 29 technology brands in the Top 100 worldwide"},"content":{"rendered":"

Interbrand Releases 2016 Best Global Brands Report: Apple and Google Hold the Top Two Spots, Tesla and Dior Join the List<\/p>\n

Leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking and Tesla and Dior entering the Top 100 brands<\/p>\n

For the fourth year in a row, Apple and Google claimed the top positions. Apple\u2019S brand value grew by 5 percent to USD $178,119m, while Google\u2019s brand value rose 11 percent to USD $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at 89\u00ba and 100\u00ba respectively.<\/p>\n

The world\u2019s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).<\/p>\n

With a combined 29 positions, automotive and technology brands are the ones hitting\u00a0this year\u2019s report. Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors\u2019s\u0094each experiencing a 10 percent increase.<\/p>\n

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The Top 100 brands have a combined total value of USD $1,796,384m<\/em><\/p>\n<\/blockquote>\n

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The Top 100 brands have a combined total value of USD $1,796,384m, an increase of 4.8% from 2015. For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, visit www.bestglobalbrands.com.<\/p>\n

Interbrand\u2019s 17th annual report analyzes how brands help grow businesses\u2019 from delivering on customer expectations to driving economic value. This methodology was the first brand valuation method to become ISO certified.<\/p>\n

The ranking is based on three key components that contribute to a brand\u2019s cumulative value:<\/p>\n