{"id":10051,"date":"2021-12-15T06:27:04","date_gmt":"2021-12-15T05:27:04","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/veolia-suministra-a-l-oreal-plastico-reciclado-para-promover-la-economia-circular\/"},"modified":"2021-12-14T18:13:17","modified_gmt":"2021-12-14T17:13:17","slug":"veolia-suministra-a-l-oreal-plastico-reciclado-para-promover-la-economia-circular","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/sostenibilidad\/veolia-suministra-a-l-oreal-plastico-reciclado-para-promover-la-economia-circular","title":{"rendered":"Veolia suministra a L’Or\u00e9al pl\u00e1stico reciclado para promover la econom\u00eda circular"},"content":{"rendered":"

Fabricar envases de cosm\u00e9ticos con pl\u00e1stico reciclado puede evitar entre un 50 % y un 70 % de las emisiones de C02 en comparaci\u00f3n con la fabricaci\u00f3n de una botella est\u00e1ndar<\/em><\/p>\n

Veolia<\/strong> y L’Or\u00e9al<\/strong> se han unido para reducir la huella de carbono de los envases de cosm\u00e9ticos en un enfoque de econom\u00eda circular: Veolia<\/strong> suministrar\u00e1 pl\u00e1stico reciclado de alta calidad para los envases de L’Or\u00e9al<\/strong> en todo el mundo.<\/p>\n

El pl\u00e1stico reciclado se obtiene tras procesar el material pl\u00e1stico presente en los residuos derivados de los envases de consumo, especialmente las botellas de pl\u00e1stico, que deben recolectarse espec\u00edficamente para garantizar la pureza del material y requieren herramientas de procesamiento espec\u00edficas.<\/p>\n

Adem\u00e1s, para garantizar la m\u00e1xima seguridad sanitaria de los consumidores, este pl\u00e1stico reciclado, utilizado para producir nuevos envases cosm\u00e9ticos, cumple con los requisitos de la industria alimentaria y est\u00e1 sujeto a certificaciones muy exigentes. Para cumplir con las certificaciones internacionales, Veolia<\/strong> ha adoptado una innovadora tecnolog\u00eda de peletizaci\u00f3n basada en un sistema de eliminaci\u00f3n de compuestos org\u00e1nicos para obtener pl\u00e1stico de muy alta calidad, actualmente muy demandado en todo el mundo. El proceso desarrollado por Veolia permite obtener una calidad equivalente a la del pl\u00e1stico virgen.<\/p>\n

Johann Bonnet, vicepresidente del Departamento de Desarrollo Comercial y Cuentas Estrat\u00e9gicas de Veolia<\/strong>, declar\u00f3: \u201cComo campe\u00f3n mundial de la transformaci\u00f3n ecol\u00f3gica, Veolia se compromete a reducir los desechos pl\u00e1sticos y promover la ecolog\u00eda industrial. Estamos encantados de apoyar a L’Or\u00e9al en el logro de sus objetivos de desarrollo sostenible, aportando nuestro conocimiento en recuperaci\u00f3n y reciclaje de recursos. Nuestra ambici\u00f3n es ser un socio privilegiado para todas las marcas internacionales que deseen desarrollar procesos de envasado sostenibles utilizando pl\u00e1stico reciclado en todo el mundo, con el fin de hacer frente a los grandes retos medioambientales a los que nos enfrentamos todos\u201d.<\/em><\/p>\n

Jacques Playe, director de Embalaje y Desarrollo de L’Or\u00e9al<\/strong>, a\u00f1adi\u00f3: \u201cNos complace formar parte de esta asociaci\u00f3n con Veolia para el suministro de pl\u00e1stico reciclado de muy alta calidad dedicado a los envases de cosm\u00e9ticos, porque compartimos las mismas ambiciones y valores en t\u00e9rminos de desarrollo sostenible. Esto contribuir\u00e1 a nuestro programa de desarrollo sostenible \u00abL’Or\u00e9al for the Future\u00bb, lo que nos permitir\u00e1 alcanzar nuestras ambiciones para 2030 y mejorar significativamente la huella medioambiental de nuestros envases. Estamos convencidos de que lograremos promover la econom\u00eda circular si unimos fuerzas con socios expertos para lograr objetivos comunes. Este enfoque puede denominarse trabajar en un ecosistema extendido\u201d.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Fabricar envases de cosm\u00e9ticos con pl\u00e1stico reciclado puede evitar entre un 50 % y un 70 % de las emisiones de C02 en comparaci\u00f3n con la fabricaci\u00f3n de una botella est\u00e1ndar Veolia y L’Or\u00e9al se han unido para reducir la huella de carbono de los envases de cosm\u00e9ticos en un enfoque de econom\u00eda circular: Veolia\u2026<\/p>\n","protected":false},"author":2,"featured_media":10050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":59,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":10050,"_scj_intro_alt":"Veolia suministra a L'Or\u00e9al pl\u00e1stico reciclado para promover la econom\u00eda 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