{"id":1056,"date":"2014-12-22T00:00:00","date_gmt":"2014-12-21T23:00:00","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/m2c-introduce-en-espana-nba\/"},"modified":"2016-09-29T10:00:49","modified_gmt":"2016-09-29T08:00:49","slug":"m2c-introduce-en-espana-nba","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/empresas\/m2c-introduce-en-espana-nba","title":{"rendered":"M2C introduce en Espa\u00f1a el sistema NBA para grandes empresas"},"content":{"rendered":"<p style=\"text-align: justify\"><em>Next Best Action permite una respuesta inmediata a las demandas de clientes a trav\u00e9s de todos sus centros de atenci\u00f3n<\/em><\/p>\n<hr \/>\n<p style=\"text-align: justify\">La consultora M2C ha introducido en Espa\u00f1a, de la mano de sus socios tecnol\u00f3gicos, el <strong>sistema Next Best Action<\/strong> (NBA), que ofrece a grandes empresas una respuesta inmediata a las demandas de sus clientes a trav\u00e9s de sus centros de atenci\u00f3n, ya sea desde call center, webs o cualquier otro canal de comunicaci\u00f3n.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify\">Esta innovadora herramienta de marketing permite a las empresas responder de<strong> forma individualizada a sus clientes con las ofertas que m\u00e1s les interesen<\/strong> en funci\u00f3n de sus datos, historial y necesidades, capturados y evaluados en tiempo real por el sistema. Aunque no siempre la mejor respuesta es una oferta, ya que en algunos casos la acci\u00f3n m\u00e1s adecuada es una disculpa, como cuando el sistema detecta quejas del cliente sobre alg\u00fan servicio.<\/p>\n<p style=\"text-align: justify\">M2C ha implantado por primera vez en nuestro pa\u00eds esta nueva soluci\u00f3n de negocio en una compa\u00f1\u00eda de telecomunicaciones con excelentes resultados, que se han traducido en una mejora de la retenci\u00f3n de clientes y sus costes, un notable incremento de ventas y un aumento de la fidelizaci\u00f3n de sus abonados.<\/p>\n<p style=\"text-align: justify\">El sistema NBA <strong>permite a las empresas mejorar sus resultados en la relaci\u00f3n con sus clientes,<\/strong> lo que se traduce en fidelizaci\u00f3n, retenci\u00f3n, satisfacci\u00f3n, ampliaci\u00f3n de productos y ofertas, posicionamiento y mejora de la rentabilidad, entre otras ventajas.<\/p>\n<p style=\"text-align: justify\">Next Best Action ya est\u00e1 siendo utilizado en importantes empresas fuera de Espa\u00f1a (O2 en Reino Unido, Deutsche Bank en Alemania o Time Warner en EEUU) y sus herramientas tecnol\u00f3gicas son integrables en cualquier compa\u00f1\u00eda que gestione de forma directa la relaci\u00f3n con sus clientes de cualquier sector y por cualquier canal.<\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong>Un \u2018big data\u2019 para grandes bancos y compa\u00f1\u00eda de seguros<\/strong><\/p>\n<p style=\"text-align: justify\">Por otra parte, M2C en alianza con Hazelcast, una de las m\u00e1s innovadoras start up de Silicon Valley, est\u00e1 implantando en grandes bancos y aseguradoras espa\u00f1olas un sistema de tratamiento de grandes vol\u00famenes de datos en tiempo real que facilita soluciones inmediatas a sus clientes.<\/p>\n<p style=\"text-align: justify\">El software de Hazelcast y sus aplicaciones y desarrollo ya est\u00e1n siendo utilizados en Estados Unidos por compa\u00f1\u00edas como Apple, Morgan Stanley, HSBC, American Express o Cisco.<\/p>\n<p style=\"text-align: justify\">Las grandes empresas son las m\u00e1s interesadas en el uso de este sistema pero la aplicaci\u00f3n es muy \u00fatil tambi\u00e9n para peque\u00f1as empresas que precisen un tratamiento r\u00e1pido de datos, como tiendas que venden por Internet o restaurantes con servicio a domicilio, por ejemplo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next Best Action permite una respuesta inmediata a las demandas de clientes a trav\u00e9s de todos sus centros de atenci\u00f3n La consultora M2C ha introducido en Espa\u00f1a, de la mano de sus socios tecnol\u00f3gicos, el sistema Next Best Action (NBA), que ofrece a grandes empresas una respuesta inmediata a las demandas de sus clientes a\u2026<\/p>\n","protected":false},"author":2,"featured_media":1055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":127,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":1055,"_scj_intro_alt":"M2C","_scj_intro_caption":"M2C","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":1055,"_scj_full_alt":"M2C","_scj_full_caption":"M2C","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"M2C","footnotes":""},"categories":[127],"tags":[4150],"class_list":["post-1056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-soluciones-tecnologicas"],"yoast_head":"<!-- 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