{"id":1211,"date":"2013-10-22T00:00:00","date_gmt":"2013-10-21T22:00:00","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/a-better-world-es\/"},"modified":"2016-09-13T11:46:03","modified_gmt":"2016-09-13T09:46:03","slug":"a-better-world-es","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/hemeroteca\/a-better-world-es","title":{"rendered":"A Better World"},"content":{"rendered":"<p>El\u00a0CEO\u00a0espa\u00f1ol de la multinacional japonesa NEC, Jaime Serrano, habl\u00f3 de antropolog\u00eda en las enriquecedoras jornadas tecnol\u00f3gicas celebradas en Santander, a principios del pasado mes de septiembre. Efectivamente, Serrano dividi\u00f3 a la humanidad en tres nuevas \u201crazas\u201d, m\u00e1s all\u00e1 de color, religi\u00f3n y localizaci\u00f3n geogr\u00e1fica. Una divisi\u00f3n que, sin duda, tiene una profundidad trascendental en nuestros tiempos.<\/p>\n<p style=\"text-align: justify\">Ahora ya s\u00f3lo podemos pertenecer a tres grupos \u201c\u00e9tnicos\u201d: Analfabetos digitales (nacidos antes de 1950 y con ning\u00fan o escaso acceso a las nuevas tecnolog\u00edas); inmigrantes digitales (nacidos entre 1950 y 1985, con una adaptaci\u00f3n esforzada pero no siempre aceptable) y nativos digitales, nacidos despu\u00e9s de 1985 y plenamente identificados con los esta nueva era, tal y como demuestra el escalofriante dato aportado por la multinacional japonesa, sobre preferencias de los ni\u00f1os de 4 a\u00f1os de aquel pa\u00eds como regalo: una tablet, por encima de cualquier otra cosa.<\/p>\n<p style=\"text-align: justify\">No es una segmentaci\u00f3n peregrina; muy al contrario refleja dos conceptos intr\u00ednsecos a este siglo XXI, en el que la sociedad de la informaci\u00f3n est\u00e1n protagonizando la tercera revoluci\u00f3n industrial en la que todos nosotros tenemos la obligaci\u00f3n, tal como reza nuestra portada, de dejar un mundo mejor a las nuevas generaciones. Esos dos conceptos son universalidad y transversalidad, que se repiten constantemente en cuanto nos asomamos a cualquier aspecto de una Smart City.<\/p>\n<p style=\"text-align: justify\">Y hablando de un mundo mejor, ha sido para nosotros un privilegio haber podido traer hasta nuestra p\u00e1ginas a Karuna Gopal, la mujer global y un referente de extraordinario calado, en su empe\u00f1o de consolidar una transformaci\u00f3n social y urbana, en una pa\u00eds tan emergente como India.<\/p>\n<p style=\"text-align: justify\">Finalmente, anunciar de forma oficial la creaci\u00f3n del Smart City Business Institute, una plataforma que nace precisamente desde la universalidad y la transversalidad y que se va a convertir en la principal plataforma de oportunidades de negocio del mundo Smart.\u00a0<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/bit.ly\/SmartCityN6\" target=\"_blank\">Descarga el pdf aqu\u00ed<\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/shop.smartcbi.org\/index.php\/2016-06-30-11-28-03\/smart-city\/actual-smart-city-n%C2%BA6-detail\" target=\"_blank\">Puedes adquirir la revista en papel aqu\u00ed<\/a><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0CEO\u00a0espa\u00f1ol de la multinacional japonesa NEC, Jaime Serrano, habl\u00f3 de antropolog\u00eda en las enriquecedoras jornadas tecnol\u00f3gicas celebradas en Santander, a principios del pasado mes de septiembre. Efectivamente, Serrano dividi\u00f3 a la humanidad en tres nuevas \u201crazas\u201d, m\u00e1s all\u00e1 de color, religi\u00f3n y localizaci\u00f3n geogr\u00e1fica. Una divisi\u00f3n que, sin duda, tiene una profundidad trascendental en nuestros\u2026<\/p>\n","protected":false},"author":2,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":155,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"legacy_archive","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":1210,"_scj_intro_alt":"SC A better world","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":1210,"_scj_full_alt":"SC A better world","_scj_full_caption":"SC A better world","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"SC A better world","footnotes":""},"categories":[155],"tags":[],"class_list":["post-1211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hemeroteca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Better World - thesmartcityjournal.com<\/title>\n<meta name=\"description\" content=\"El CEO espa\u00f1ol de la multinacional japonesa NEC, Jaime Serrano, habl\u00f3 de antropolog\u00eda en las enriquecedoras jornadas tecnol\u00f3gicas celebradas en Santander, a principios del pasado mes de septiembre. Efectivamente, Serrano dividi\u00f3 a la humanidad en tres nuevas \u201crazas\u201d, m\u00e1s all\u00e1 de color, religi\u00f3n y localizaci\u00f3n geogr\u00e1fica. Una divisi\u00f3n que, sin duda, tiene una profundidad trascendental en nuestros tiempos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/hemeroteca\/a-better-world-es\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Better World - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"El CEO espa\u00f1ol de la multinacional japonesa NEC, Jaime Serrano, habl\u00f3 de antropolog\u00eda en las enriquecedoras jornadas tecnol\u00f3gicas celebradas en Santander, a principios del pasado mes de septiembre. 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