{"id":1755,"date":"2015-06-09T00:00:00","date_gmt":"2015-06-08T22:00:00","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/libro-smart\/"},"modified":"2016-09-14T08:28:06","modified_gmt":"2016-09-14T06:28:06","slug":"libro-smart","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/tecnologia\/libro-smart","title":{"rendered":"Un #Libro Smart para la Smart City"},"content":{"rendered":"<p style=\"text-align: justify\"><em>\u201cPara escribir o leer un libro SMART s\u00f3lo se necesita motivaci\u00f3n, tiempo, humor, sentido com\u00fan, bater\u00eda en el smartphone y vivir en una ciudad que quiera ser una Smart City\u201d. As\u00ed presenta Tomeu Cresp\u00ed su original idea: un libro para escribir y leer en un tel\u00e9fono m\u00f3vil.<\/em><\/p>\n<hr \/>\n<p><!--more--><\/p>\n<p style=\"text-align: justify\">El a\u00f1o pasado, junto a <strong>Joaqu\u00edn Inarejos<\/strong> y siendo ambos t\u00e9cnicos de la SmartOffice de Palma de Mallorca, lanz\u00f3 el libro \u2018De la nada a la SMART\u2019 como gu\u00eda r\u00e1pida y divertida para que el ciudadano de a pie asumiese el fen\u00f3meno de las nuevas tecnolog\u00edas. <strong>Tomeu Cresp\u00ed<\/strong> no ha perdido ni el sentido del humor ni las ganas de emprender nuevas alternativas al tema \u2018smart\u2019. Y si aquel libro requer\u00eda un \u2018smartphone\u2019 para poder ser le\u00eddo, ahora este mallorqu\u00edn da un nuevo salto en la red y se atreve con el #Libro Smart, que no tan s\u00f3lo puede ser le\u00eddo, sino que incluso requiere ser escrito.<\/p>\n<p style=\"text-align: justify\"><em>\u201cUn #Libro Smart est\u00e1 pensado para ciudadanos y empresas que viven en una ciudad que se transforma en Smart City, de la misma manera que la smartcity usa nuevas tecnolog\u00edas, medios digitales, creatividady nuevas f\u00f3rmulas de comunicaci\u00f3n\u201d, explica Cresp\u00ed. \u201cEl ciudadano usar\u00e1 el #Libro Smart para contar su historia de una manera diferente y original\u201d.<\/em><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<blockquote>\n<p style=\"text-align: center\">\u201cEl ciudadano lo usar\u00e1 para contar su historia de una manera diferente y original\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: center\">\u00a0<\/p>\n<p style=\"text-align: justify\">Siguiendo las instrucciones de su creador, cabr\u00eda resumir que el #LibroSmart es una nueva herramienta de marketing online y offline que pretende ayudar a su poseedor a posicionarse personal y profesionalmente. Sus caracter\u00edsticas principales son: existe tanto en digital como en papel, necesita un smartphone para leerlo, se escribe con plantilla y formato predefinido, usa texto, im\u00e1genes, QR y videos, tiene fecha de caducidad y usa el humor y la did\u00e1ctica. Ocupa un m\u00ednimo de 49 p\u00e1ginas, mejora el curr\u00edculo y te genera ingresos extras. De hecho, cuenta ya con una camiseta promocional.<\/p>\n<p style=\"text-align: justify\">\u201cEscribir un libro smart es una experiencia de autopublicaci\u00f3n, de \u2018hazlo t\u00fa mismo\u2019. Demuestra que eres capaz de escribir lo que te apetezca y hacerlo con tan s\u00f3lo 49 p\u00e1ginas. Existe en digital y en papel porque hoy en d\u00eda tenemos dos realidades, la digital y la real, y ambas requieren formatos diferentes\u201d, prosigue Cresp\u00ed, que a\u00f1ade: <strong>\u201cEl contenido digital y f\u00edsico caducan, pero no el formato. Y ello porque parte del contenido del libro se lee escaneando los c\u00f3digos QR.<\/strong><\/p>\n<p style=\"text-align: justify\"><em>\u201cCon el tiempo, las p\u00e1ginas y enlaces en internet se actualizan y los QR podr\u00edan dejar de funcionar. En dos, tres o cinco a\u00f1os quiz\u00e1s algunos de los que aparecen en el libro ya no funcionen y no se pueda leer el 100% del contenido del libro. Adem\u00e1s, el propio contenido del libro puede haber cambiado o evolucionado, o quiz\u00e1s la promoci\u00f3n y difusi\u00f3n del libro ya haya cesado y no haya motivaci\u00f3n para seguir difundiendo el libro. Por tanto, se debe indicar una fecha en la que se considera que debe ser le\u00eddo el libro\u201d.<\/em><\/p>\n<p style=\"text-align: justify\">Seg\u00fan su creador, el proyecto naci\u00f3 este mismo 2015 de la necesidad de demostrar que cualquier persona es capaz de ser el autor de un libro. \u201cSi siempre has deseado escribir uno sobre tus experiencias personales, sobre tu empresa, sobre tu profesi\u00f3n, tu historia personal, etc., ahora existe la oportunidad de hacerlo de una manera original, actual y con formato predefinido\u201d, lanza a quien quiera escucharle Tomeu Cresp\u00ed.<\/p>\n<p style=\"text-align: justify\">En la web se ofrecen el manual y las plantillas para preocuparse s\u00f3lo del contenido de la historia, sin perder energ\u00eda en formatos, reglas, aspectos legales, etc. Lo dem\u00e1s depender\u00e1 de usted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPara escribir o leer un libro SMART s\u00f3lo se necesita motivaci\u00f3n, tiempo, humor, sentido com\u00fan, bater\u00eda en el smartphone y vivir en una ciudad que quiera ser una Smart City\u201d. As\u00ed presenta Tomeu Cresp\u00ed su original idea: un libro para escribir y leer en un tel\u00e9fono m\u00f3vil.<\/p>\n","protected":false},"author":7,"featured_media":1754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":13,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":1754,"_scj_intro_alt":"As\u00ed se escribe un libro smart","_scj_intro_caption":"As\u00ed se escribe un libro Smart","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":1754,"_scj_full_alt":"As\u00ed se escribe un libro smart","_scj_full_caption":"As\u00ed se escribe un libro 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