{"id":2023,"date":"2015-11-18T00:00:00","date_gmt":"2015-11-17T23:00:00","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/entrevista-a-rafael-de-la-paz\/"},"modified":"2026-02-20T16:28:32","modified_gmt":"2026-02-20T15:28:32","slug":"entrevista-a-rafael-de-la-paz","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/entrevistas-es\/entrevista-a-rafael-de-la-paz","title":{"rendered":"Entrevista a Rafael de La Paz"},"content":{"rendered":"<p><em>Rafael de la Paz es el director de ferias del Palacio de Ferias y Congresos de M\u00e1laga, donde cada a\u00f1o (y van seis) se celebra el Foro Greencities &amp; Sostenibilidad, que en su \u00faltima edici\u00f3n 2015 ha atra\u00eddo a m\u00e1s de 4.000 profesionales.<\/em><\/p>\n<p><!--more--><\/p>\n<blockquote>\n<p style=\"text-align: center\">\u00a0<\/p>\n<p style=\"text-align: center\">De la Paz (Greencities): \u201cM\u00e1laga y Barcelona son ferias \u2018smart\u2019 que se complementan\u201d<\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p><strong>\u00bfEn qu\u00e9 se parecen y en que se diferencian Greencities y SCEWC? \u00a0<\/strong><\/p>\n<p>Considero que son dos ferias que se complementan muy bien dentro de los que es el sector \u2018<em>smart<\/em>\u2019. Ambas tienen un objetivo parecido y un p\u00fablico fiel. En mi opini\u00f3n, la de Barcelona tiene un car\u00e1cter m\u00e1s te\u00f3rico, m\u00e1s de debate sobre el mundo de las ciudades inteligentes; en este sentido, las conferencias tratan de explicar la implicaci\u00f3n de las nuevas tecnolog\u00edas y su influencia en las comunidades. En M\u00e1laga, a mi entender, se trata m\u00e1s directamente del negocio entre profesionales del sector. Las empresas presentan sus proyectos, hay mucho networking y se presentan muchos casos de \u00e9xito, lo que permite que los posibles acuerdos comerciales sean m\u00e1s r\u00e1pidos a la hora de negociarse.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00bfC\u00f3mo y por qu\u00e9 de Greencities?<\/strong><\/p>\n<p>Naci\u00f3 en 2010 como una feria sobre la eficiencia energ\u00e9tica aplicada a los edificios; luego, sobre su aplicaci\u00f3n y, posteriormente, tras un acuerdo con AMETIC, decidimos ampliar el espectro a todo el tema gen\u00e9rico de la ciudad inteligente. A partir de ah\u00ed, fuimos pasando a un concepto m\u00e1s amplio que, con la entrada del Foro Tikal hace ya tres ediciones, nos ha tendido un puente a Iberoam\u00e9rica. En la edici\u00f3n de este a\u00f1o han estado representados hasta 32 pa\u00edses, un 80 por ciento m\u00e1s en relaci\u00f3n a 2014.<\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00bfCu\u00e1l cree que es el valor a\u00f1adido que aporta Greencities al sector?<\/strong><\/p>\n<p>Que ponemos en contacto directo a grandes y peque\u00f1as empresas, como proveedores de servicios y soluciones, con las administraciones. Ya estamos trabajando para que la pr\u00f3xima edici\u00f3n vuelva a ser un ejemplo de colaboraci\u00f3n entre las organizaciones sectoriales, las administraciones p\u00fablicas y las instituciones implicadas: <strong>AMETIC<\/strong>, <strong>EOI<\/strong>, <strong>Junta de Andaluc\u00eda<\/strong>, <strong>Ayuntamiento de M\u00e1laga<\/strong>, <strong>RECI<\/strong>, etc. Para ello, seguiremos contando con el papel dinamizador de grandes compa\u00f1\u00edas como las de este a\u00f1o: <strong>IBM<\/strong>, <strong>Telef\u00f3nica<\/strong>, <strong>Indra<\/strong>, <strong>Arn\u00e1iz&amp;Partners<\/strong>, <strong>Cellnex<\/strong> e <strong>Ingeteam<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rafael de la Paz es el director de ferias del Palacio de Ferias y Congresos de M\u00e1laga, donde cada a\u00f1o (y van seis) se celebra el Foro Greencities &amp; Sostenibilidad, que en su \u00faltima edici\u00f3n 2015 ha atra\u00eddo a m\u00e1s de 4.000 profesionales.<\/p>\n","protected":false},"author":2,"featured_media":2022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":125,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":2022,"_scj_intro_alt":"","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":2022,"_scj_full_alt":"","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-2023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas"],"yoast_head":"<!-- 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