{"id":20468,"date":"2025-11-05T08:17:53","date_gmt":"2025-11-05T07:17:53","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/joan-simo-urnobai-la-inteligencia-artificial-debe-aplicarse-para-escuchar-a-las-personas\/"},"modified":"2026-02-20T15:58:48","modified_gmt":"2026-02-20T14:58:48","slug":"joan-simo-urnobai-la-inteligencia-artificial-debe-aplicarse-para-escuchar-a-las-personas","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/entrevistas-es\/joan-simo-urnobai-la-inteligencia-artificial-debe-aplicarse-para-escuchar-a-las-personas","title":{"rendered":"Joan Sim\u00f3 (Urnovai): \u201cLa inteligencia artificial debe aplicarse para escuchar a las personas\u201d"},"content":{"rendered":"<p data-start=\"349\" data-end=\"530\"><em data-start=\"349\" data-end=\"528\">Joan Sim\u00f3, fundador de Urnovai, habla sobre el papel de las startups en la personalizaci\u00f3n tecnol\u00f3gica, la colaboraci\u00f3n p\u00fablico-privada y el futuro de las ciudades inteligentes.<\/em><\/p>\n<p data-start=\"532\" data-end=\"917\">En el marco de <strong data-start=\"547\" data-end=\"574\">Smart Voices at SCEWC25<\/strong>, conversamos con <strong data-start=\"592\" data-end=\"605\">Joan Sim\u00f3<\/strong>, un joven emprendedor valenciano que se ha convertido en una de las voces emergentes del ecosistema <em data-start=\"706\" data-end=\"718\">Smart City<\/em>. Desde su empresa <strong data-start=\"737\" data-end=\"748\">Urnovai<\/strong>, Sim\u00f3 impulsa proyectos que acercan la innovaci\u00f3n tecnol\u00f3gica a los municipios peque\u00f1os y medianos, apostando por una transformaci\u00f3n digital centrada en las personas.<\/p>\n<h2 class=\"article-title\">TSCJ.- Joan, \u00bfcu\u00e1les crees que son las tendencias inmediatas en el mundo Smart City?<\/h2>\n<p data-start=\"1019\" data-end=\"1591\"><strong data-start=\"1019\" data-end=\"1027\">JS.-<\/strong> En un primer momento se hablaba mucho de tecnolog\u00eda, pero ahora la tendencia es <strong data-start=\"1108\" data-end=\"1149\">aplicarla al servicio de las personas<\/strong>. La <strong data-start=\"1154\" data-end=\"1181\">inteligencia artificial<\/strong> est\u00e1 marcando el paso, aunque lo importante no es solo usarla, sino <strong data-start=\"1250\" data-end=\"1274\">saber c\u00f3mo aplicarla<\/strong> y para qu\u00e9. Las ciudades necesitan <strong data-start=\"1310\" data-end=\"1339\">escuchar a sus ciudadanos<\/strong> y aprovechar la tecnolog\u00eda para ofrecer soluciones <strong data-start=\"1391\" data-end=\"1420\">a medida y personalizadas<\/strong>. Tambi\u00e9n los <strong data-start=\"1434\" data-end=\"1455\">gemelos digitales<\/strong> est\u00e1n cobrando un papel esencial, porque permiten <strong data-start=\"1506\" data-end=\"1543\">mejorar la calidad de vida urbana<\/strong> con datos reales y decisiones m\u00e1s informadas.<\/p>\n<h2 class=\"article-title\">TSCJ.- Urnobai es una startup joven pero ya consolidada. \u00bfQu\u00e9 la diferencia dentro del sector?<\/h2>\n<p data-start=\"1703\" data-end=\"2186\"><strong data-start=\"1703\" data-end=\"1711\">JS.-<\/strong> Precisamente el tama\u00f1o. Gracias a ser una empresa peque\u00f1a podemos <strong data-start=\"1778\" data-end=\"1814\">llegar a municipios m\u00e1s peque\u00f1os<\/strong>, que a menudo quedan fuera de los grandes proyectos de digitalizaci\u00f3n. Lo que hacemos es <strong data-start=\"1904\" data-end=\"1952\">replicar tecnolog\u00edas de las grandes ciudades<\/strong> y adaptarlas a su escala, personalizando cada iniciativa seg\u00fan sus necesidades. Ya no se trata de aplicar modelos est\u00e1ndar, sino de <strong data-start=\"2085\" data-end=\"2137\">crear proyectos espec\u00edficos para cada territorio<\/strong>, con soluciones simples, \u00fatiles y sostenibles.<\/p>\n<h2 class=\"article-title\">TSCJ.- Se habla mucho de colaboraci\u00f3n p\u00fablico-privada y del papel de la universidad. \u00bfEs f\u00e1cil hacer que todos trabajen juntos?<\/h2>\n<p data-start=\"2331\" data-end=\"2767\"><strong data-start=\"2331\" data-end=\"2339\">JS.-<\/strong> No es f\u00e1cil, pero es la <strong data-start=\"2364\" data-end=\"2385\">\u00fanica v\u00eda posible<\/strong>. La colaboraci\u00f3n entre <strong data-start=\"2409\" data-end=\"2455\">administraciones, empresas y universidades<\/strong> es esencial para que los proyectos sean s\u00f3lidos y escalables. Las soluciones deben basarse en <strong data-start=\"2550\" data-end=\"2588\">conocimiento y an\u00e1lisis cient\u00edfico<\/strong>, y ah\u00ed la universidad es un socio clave. Tambi\u00e9n las administraciones deben ser m\u00e1s <strong data-start=\"2673\" data-end=\"2710\">\u00e1giles y abiertas a la innovaci\u00f3n<\/strong>, para que ese trabajo conjunto sea realmente efectivo.<\/p>\n<p data-start=\"2774\" data-end=\"3068\">Joan Sim\u00f3 representa a una nueva generaci\u00f3n de innovadores que entiende la tecnolog\u00eda como <strong data-start=\"2865\" data-end=\"2912\">una herramienta al servicio de las personas<\/strong>. Desde Urnovai, impulsa un enfoque m\u00e1s humano, colaborativo y descentralizado en el desarrollo de las <strong data-start=\"3015\" data-end=\"3065\">ciudades y territorios inteligentes del futuro<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joan Sim\u00f3, fundador de Urnovai, habla sobre el papel de las startups en la personalizaci\u00f3n tecnol\u00f3gica, la colaboraci\u00f3n p\u00fablico-privada y el futuro de las ciudades inteligentes. En el marco de Smart Voices at SCEWC25, conversamos con Joan Sim\u00f3, un joven emprendedor valenciano que se ha convertido en una de las voces emergentes del ecosistema Smart\u2026<\/p>\n","protected":false},"author":2,"featured_media":20467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":125,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"video","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":20467,"_scj_intro_alt":"Joan Sim\u00f3 (Urnobai): \u201cLa inteligencia artificial debe aplicarse para escuchar a las personas\u201d","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":20467,"_scj_full_alt":"Joan Sim\u00f3 (Urnobai): \u201cLa inteligencia artificial debe aplicarse para escuchar a las personas\u201d","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"video","_scj_media_provider":"youtube","_scj_media_external_id":"6n59NDNrWDk","_scj_media_url":"https:\/\/www.youtube.com\/watch?v=6n59NDNrWDk","_scj_media_poster_id":20467,"_scj_media_width":640,"_scj_media_height":360,"_scj_media_aspect_ratio":"16:9","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"video","scj_media_provider":"youtube","scj_media_url":"https:\/\/www.youtube.com\/watch?v=6n59NDNrWDk","scj_full_caption":"","footnotes":""},"categories":[125],"tags":[1397],"class_list":["post-20468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas","tag-scewc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joan Sim\u00f3 (Urnovai): \u201cLa inteligencia artificial debe aplicarse para escuchar a las personas\u201d - thesmartcityjournal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/entrevistas-es\/joan-simo-urnobai-la-inteligencia-artificial-debe-aplicarse-para-escuchar-a-las-personas\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joan Sim\u00f3 (Urnovai): \u201cLa inteligencia artificial debe aplicarse para escuchar a las personas\u201d - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"Joan Sim\u00f3, fundador de Urnovai, habla sobre el papel de las startups en la personalizaci\u00f3n tecnol\u00f3gica, la colaboraci\u00f3n p\u00fablico-privada y el futuro de las ciudades inteligentes. 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