{"id":20488,"date":"2025-11-07T10:16:46","date_gmt":"2025-11-07T09:16:46","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/madrid-hacia-el-liderazgo-digital-europeo-conversacion-con-marta-cruz-en-el-scewc25\/"},"modified":"2026-02-20T15:55:24","modified_gmt":"2026-02-20T14:55:24","slug":"madrid-hacia-el-liderazgo-digital-europeo-conversacion-con-marta-cruz-en-el-scewc25","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/entrevistas-es\/madrid-hacia-el-liderazgo-digital-europeo-conversacion-con-marta-cruz-en-el-scewc25","title":{"rendered":"Madrid, hacia el liderazgo digital europeo: conversaci\u00f3n con Marta Cruz en el SCEWC25"},"content":{"rendered":"<p data-start=\"1589\" data-end=\"2040\"><strong data-start=\"1844\" data-end=\"2040\">Marta Cruz, de Madrid Capital Digital, comparte la estrategia con la que la capital espa\u00f1ola est\u00e1 impulsando su transformaci\u00f3n tecnol\u00f3gica y consolid\u00e1ndose como referente en innovaci\u00f3n urbana.<\/strong><\/p>\n<p data-start=\"2042\" data-end=\"2454\">Durante <em data-start=\"2050\" data-end=\"2064\">Smart Voices<\/em> en el <strong data-start=\"2071\" data-end=\"2110\">Smart City Expo World Congress 2025<\/strong> en Barcelona, conversamos con <strong data-start=\"2141\" data-end=\"2155\">Marta Cruz<\/strong>, una de las responsables de <strong data-start=\"2184\" data-end=\"2210\">Madrid Capital Digital<\/strong>, la iniciativa que lidera la estrategia de transformaci\u00f3n digital del Ayuntamiento de Madrid. Con una visi\u00f3n transversal y colaborativa, el proyecto busca hacer de Madrid una <strong data-start=\"2386\" data-end=\"2451\">ciudad m\u00e1s inteligente, sostenible y centrada en las personas<\/strong>.<\/p>\n<h2 class=\"article-title\">TSCJ.- \u00bfCu\u00e1les son los principales proyectos de la estrategia Madrid Capital Digital?<\/h2>\n<p data-start=\"2461\" data-end=\"3350\"><strong data-start=\"2553\" data-end=\"2561\">MC.-<\/strong> La estrategia se estructura en <strong data-start=\"2593\" data-end=\"2619\">tres grandes objetivos<\/strong>: <em data-start=\"2621\" data-end=\"2660\">servicios digitales para las personas<\/em>, <em data-start=\"2662\" data-end=\"2693\">dato e inteligencia de ciudad<\/em> y <em data-start=\"2696\" data-end=\"2724\">polo de innovaci\u00f3n digital<\/em>. En torno a ellos se desarrollan m\u00e1s de <strong data-start=\"2765\" data-end=\"2799\">80 proyectos de transformaci\u00f3n<\/strong>, muchos de ellos impulsados por distintas \u00e1reas de gobierno. Destacan diez proyectos transversales que buscan conectar toda la organizaci\u00f3n municipal, como el <strong data-start=\"2959\" data-end=\"2990\">gemelo digital de la ciudad<\/strong>, el <strong data-start=\"2995\" data-end=\"3014\">cerebro digital<\/strong> o la <strong data-start=\"3020\" data-end=\"3055\">gesti\u00f3n inteligente de procesos<\/strong>.<br data-start=\"3056\" data-end=\"3059\" \/>Uno de los m\u00e1s importantes es el programa de <strong data-start=\"3104\" data-end=\"3153\">inclusi\u00f3n y competencias digitales para todos<\/strong>, destinado a reducir la brecha digital y facilitar que todos los ciudadanos \u2014especialmente las personas mayores o con menos recursos tecnol\u00f3gicos\u2014 puedan beneficiarse de la transformaci\u00f3n digital.<\/p>\n<h2 class=\"article-title\">TSCJ.- \u00bfQu\u00e9 papel juega la tecnolog\u00eda en el desarrollo de esta estrategia?<\/h2>\n<p data-start=\"3357\" data-end=\"3903\"><strong data-start=\"3438\" data-end=\"3446\">MC.-<\/strong> La tecnolog\u00eda evoluciona muy r\u00e1pido, por eso nuestra estrategia incluye una actualizaci\u00f3n constante. Hemos elaborado una serie de <strong data-start=\"3577\" data-end=\"3602\">paquetes tecnol\u00f3gicos<\/strong> con buenas pr\u00e1cticas sobre temas clave como <strong data-start=\"3647\" data-end=\"3674\">inteligencia artificial<\/strong>, <strong data-start=\"3676\" data-end=\"3694\">ciberseguridad<\/strong>, <strong data-start=\"3696\" data-end=\"3716\">gesti\u00f3n del dato<\/strong> y un <strong data-start=\"3722\" data-end=\"3752\">itinerario verde y digital<\/strong>. Este \u00faltimo conecta la transformaci\u00f3n tecnol\u00f3gica con la sostenibilidad, reforzando la visi\u00f3n de una <strong data-start=\"3855\" data-end=\"3902\">Madrid m\u00e1s verde, m\u00e1s justa y m\u00e1s eficiente<\/strong>.<\/p>\n<h2 class=\"article-title\">TSCJ.- Madrid busca posicionarse como capital digital europea. \u00bfC\u00f3mo se est\u00e1 fortaleciendo esa colaboraci\u00f3n con otras ciudades?<\/h2>\n<p data-start=\"3910\" data-end=\"4704\"><strong data-start=\"4044\" data-end=\"4052\">MC.-<\/strong> La colaboraci\u00f3n es esencial. Madrid participa activamente en redes internacionales como <strong data-start=\"4141\" data-end=\"4155\">Eurocities<\/strong>, y forma parte de <strong data-start=\"4174\" data-end=\"4196\">proyectos europeos<\/strong> que promueven la innovaci\u00f3n p\u00fablica, como <em data-start=\"4239\" data-end=\"4256\">GovTech for All<\/em>, un consorcio de m\u00e1s de 30 ciudades que impulsa la innovaci\u00f3n abierta en la administraci\u00f3n.<br data-start=\"4348\" data-end=\"4351\" \/>Adem\u00e1s, lideramos junto a <strong data-start=\"4377\" data-end=\"4387\">Dresde<\/strong> el proyecto <em data-start=\"4400\" data-end=\"4416\">Mobilities for<\/em>, centrado en mejorar la <strong data-start=\"4441\" data-end=\"4465\">movilidad sostenible<\/strong> y la calidad de vida urbana. Como parte de esta iniciativa, estamos desplegando el <strong data-start=\"4549\" data-end=\"4601\">primer espacio urbano inteligente en Mercamadrid<\/strong>, que incluye soluciones de movilidad aut\u00f3noma y sensores para la gesti\u00f3n avanzada de infraestructuras.<\/p>\n<p data-start=\"4711\" data-end=\"4994\"><strong data-start=\"4711\" data-end=\"4725\">Marta Cruz<\/strong>, desde <strong data-start=\"4733\" data-end=\"4759\">Madrid Capital Digital<\/strong>, muestra c\u00f3mo la capital espa\u00f1ola avanza decididamente hacia su objetivo de convertirse en <strong data-start=\"4851\" data-end=\"4888\">la gran capital digital de Europa<\/strong>, combinando innovaci\u00f3n, sostenibilidad e inclusi\u00f3n social para mejorar la vida de todos los madrile\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marta Cruz, de Madrid Capital Digital, comparte la estrategia con la que la capital espa\u00f1ola est\u00e1 impulsando su transformaci\u00f3n tecnol\u00f3gica y consolid\u00e1ndose como referente en innovaci\u00f3n urbana. Durante Smart Voices en el Smart City Expo World Congress 2025 en Barcelona, conversamos con Marta Cruz, una de las responsables de Madrid Capital Digital, la iniciativa que\u2026<\/p>\n","protected":false},"author":2,"featured_media":20487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":125,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"video","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":20487,"_scj_intro_alt":"Madrid, hacia el liderazgo digital europeo: conversaci\u00f3n con Marta Cruz en el SCEWC25","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":20487,"_scj_full_alt":"Madrid, hacia el liderazgo digital europeo: conversaci\u00f3n con Marta Cruz en el SCEWC25","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"video","_scj_media_provider":"youtube","_scj_media_external_id":"GGM-aoxqFLI","_scj_media_url":"https:\/\/www.youtube.com\/watch?v=GGM-aoxqFLI","_scj_media_poster_id":20487,"_scj_media_width":640,"_scj_media_height":360,"_scj_media_aspect_ratio":"16:9","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"video","scj_media_provider":"youtube","scj_media_url":"https:\/\/www.youtube.com\/watch?v=GGM-aoxqFLI","scj_full_caption":"","footnotes":""},"categories":[125],"tags":[1397],"class_list":["post-20488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas","tag-scewc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madrid, hacia el liderazgo digital europeo: conversaci\u00f3n con Marta Cruz en el SCEWC25 - thesmartcityjournal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/entrevistas-es\/madrid-hacia-el-liderazgo-digital-europeo-conversacion-con-marta-cruz-en-el-scewc25\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madrid, hacia el liderazgo digital europeo: conversaci\u00f3n con Marta Cruz en el SCEWC25 - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"Marta Cruz, de Madrid Capital Digital, comparte la estrategia con la que la capital espa\u00f1ola est\u00e1 impulsando su transformaci\u00f3n tecnol\u00f3gica y consolid\u00e1ndose como referente en innovaci\u00f3n urbana. 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