{"id":20848,"date":"2026-02-11T19:29:22","date_gmt":"2026-02-11T18:29:22","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/vass-y-backbase-anuncian-una-alianza-estrategica-para-acelerar-la-transformacion-digital-en-wealth-management-y-business-banking\/"},"modified":"2026-02-11T19:30:50","modified_gmt":"2026-02-11T18:30:50","slug":"vass-y-backbase-anuncian-una-alianza-estrategica-para-acelerar-la-transformacion-digital-en-wealth-management-y-business-banking","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/empresas\/vass-y-backbase-anuncian-una-alianza-estrategica-para-acelerar-la-transformacion-digital-en-wealth-management-y-business-banking","title":{"rendered":"VASS y Backbase anuncian una alianza estrat\u00e9gica para acelerar la transformaci\u00f3n digital en Wealth Management y Business Banking"},"content":{"rendered":"

La consultora l\u00edder en transformaci\u00f3n digital une fuerzas con el referente en plataformas bancarias impulsadas por IA para ayudar a los bancos a captar crecimiento en segmentos desatendidos<\/span><\/i><\/p>\n

VASS, compa\u00f1\u00eda global de soluciones digitales, y Backbase, l\u00edder en tecnolog\u00eda bancaria impulsada por inteligencia artificial, anuncian una alianza estrat\u00e9gica. Esta colaboraci\u00f3n acelerar\u00e1 la modernizaci\u00f3n digital de los bancos en Espa\u00f1a y Am\u00e9rica Latina, con un enfoque espec\u00edfico en los segmentos de Wealth Management y Business Banking, donde la falta de inversi\u00f3n digital ha generado importantes oportunidades de crecimiento.<\/span><\/p>\n

La alianza aborda un desaf\u00edo cr\u00edtico al que se enfrentan hoy los bancos: infraestructuras heredadas que les impiden capturar ingresos en segmentos de alto valor. Mientras que la banca minorista ha recibido una inversi\u00f3n digital masiva, Wealth Management y Business Banking siguen estando desatendidos. Los bancos luchan con sistemas fragmentados, procesos manuales y experiencias de cliente desconectadas que limitan el crecimiento y elevan los costes.<\/span><\/p>\n

VASS aporta s\u00f3lidas capacidades de entrega, un profundo conocimiento del sector y fuertes relaciones con clientes en Espa\u00f1a y Am\u00e9rica Latina. Backbase ofrece la tecnolog\u00eda bancaria impulsada por IA que unifica la operativa y los recorridos de cliente personalizados en una suite integrada. Juntas, ambas compa\u00f1\u00edas proporcionan a los bancos una soluci\u00f3n que acelera el time-to-market, reduce la complejidad y permite crecer a escala.<\/span><\/p>\n

\u201cAl aprovechar la tecnolog\u00eda de Backbase y nuestra profunda experiencia en modernizaci\u00f3n del core, ayudamos a los bancos a avanzar m\u00e1s r\u00e1pido hacia un modelo de banca componible, eliminando las limitaciones de los sistemas heredados. Juntos, ofrecemos soluciones de captaci\u00f3n y producci\u00f3n con rapidez, reforzando nuestro papel como socio estrat\u00e9gico centrado en un crecimiento real y medible\u201d se\u00f1ala Chus Pastor, Global Head of Alliance en VASS.<\/span><\/p>\n

Resolviendo problemas reales para bancos e instituciones financieras ambiciosas<\/h2>\n

Al combinar la plataforma componible e impulsada por IA de Backbase con la experiencia de implementaci\u00f3n de VASS, los bancos pueden modernizarse de forma progresiva sin interrumpir las operaciones existentes. La soluci\u00f3n permite un despliegue r\u00e1pido de nuevos productos, la automatizaci\u00f3n inteligente de procesos manuales y experiencias personalizadas que fortalecen la relaci\u00f3n con los clientes.<\/span><\/p>\n

La alianza aborda retos operativos espec\u00edficos:<\/span><\/p>\n

Cuellos de botella en el time-to-market provocados por infraestructuras obsoletas y deuda t\u00e9cnica<\/span><\/p>\n

Brechas en la experiencia de cliente que generan vulnerabilidad frente a competidores digitales<\/span><\/p>\n

Ineficiencias operativas que consumen recursos y limitan la capacidad de innovaci\u00f3n<\/span><\/p>\n

Complejidad de integraci\u00f3n que ralentiza los despliegues y aumenta el riesgo<\/span><\/p>\n

\u201cWealth Management y Business Banking representan la pr\u00f3xima frontera de la transformaci\u00f3n digital en los servicios financieros. Los bancos que act\u00faen ahora captar\u00e1n cuota de mercado. Los que esperen perder\u00e1n terreno frente a competidores m\u00e1s \u00e1giles. Nuestra alianza con VASS garantiza que las instituciones de Espa\u00f1a y Am\u00e9rica Latina tengan acceso tanto a la tecnolog\u00eda como al talento necesarios para adelantarse y ganar\u201d afirma Robert Mihaljek, Regional VP for Southern & Eastern Europe en Backbase.<\/span><\/p>\n

Una colaboraci\u00f3n centrada en el crecimiento y la transformaci\u00f3n<\/h2>\n

La alianza aporta valor inmediato y tangible:<\/span><\/p>\n

– Ciclos de implementaci\u00f3n m\u00e1s r\u00e1pidos de la plataforma Backbase gracias a metodolog\u00edas probadas y componentes reutilizables<\/span><\/p>\n

– Reducci\u00f3n del coste total de propiedad mediante la eliminaci\u00f3n de soluciones puntuales y trabajos de integraci\u00f3n<\/span><\/p>\n

– Personalizaci\u00f3n impulsada por IA que fomenta el cross-sell, el upsell y el valor de vida del cliente<\/span><\/p>\n

– Modernizaci\u00f3n progresiva que minimiza la disrupci\u00f3n y maximiza el impacto en el negocio<\/span><\/p>\n

Ambas organizaciones est\u00e1n comprometidas con la evoluci\u00f3n a largo plazo de la alianza, incluyendo el desarrollo conjunto de capacidades de IA, blueprints de soluciones espec\u00edficas por mercado y programas conjuntos de \u00e9xito de clientes. Los bancos de Espa\u00f1a y Am\u00e9rica Latina pueden contactar tanto con Backbase como con VASS para explorar oportunidades y hojas de ruta de implementaci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La consultora l\u00edder en transformaci\u00f3n digital une fuerzas con el referente en plataformas bancarias impulsadas por IA para ayudar a los bancos a captar crecimiento en segmentos desatendidos VASS, compa\u00f1\u00eda global de soluciones digitales, y Backbase, l\u00edder en tecnolog\u00eda bancaria impulsada por inteligencia artificial, anuncian una alianza estrat\u00e9gica. Esta colaboraci\u00f3n acelerar\u00e1 la modernizaci\u00f3n digital de\u2026<\/p>\n","protected":false},"author":2,"featured_media":20847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":127,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":20847,"_scj_intro_alt":"VASS y Backbase anuncian una alianza estrat\u00e9gica para acelerar la transformaci\u00f3n digital en Wealth Management y Business Banking","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":20847,"_scj_full_alt":"VASS y Backbase anuncian una alianza estrat\u00e9gica para acelerar la transformaci\u00f3n digital en Wealth Management y Business Banking","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[127],"tags":[2140,172,234],"class_list":["post-20848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-banca-y-seguros","tag-inteligencia-artificial","tag-transformacion-digital"],"yoast_head":"\nVASS y Backbase anuncian una alianza estrat\u00e9gica para acelerar la transformaci\u00f3n digital en Wealth Management y Business Banking - thesmartcityjournal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/empresas\/vass-y-backbase-anuncian-una-alianza-estrategica-para-acelerar-la-transformacion-digital-en-wealth-management-y-business-banking\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VASS y Backbase anuncian una alianza estrat\u00e9gica para acelerar la transformaci\u00f3n digital en Wealth Management y Business Banking - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"La consultora l\u00edder en transformaci\u00f3n digital une fuerzas con el referente en plataformas bancarias impulsadas por IA para ayudar a los bancos a captar crecimiento en segmentos desatendidos VASS, compa\u00f1\u00eda global de soluciones digitales, y Backbase, l\u00edder en tecnolog\u00eda bancaria impulsada por inteligencia artificial, anuncian una alianza estrat\u00e9gica. 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