{"id":2380,"date":"2016-04-12T22:00:00","date_gmt":"2016-04-12T20:00:00","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/iot-gestionar-crisis-reputacion-rrss\/"},"modified":"2016-07-06T09:16:57","modified_gmt":"2016-07-06T07:16:57","slug":"iot-gestionar-crisis-reputacion-rrss","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/articulos\/iot-gestionar-crisis-reputacion-rrss","title":{"rendered":"IoT para gestionar crisis de reputaci\u00f3n"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Social Media Command Center,<\/strong> el centro de escucha y monitorizaci\u00f3n inteligente de <strong>Indra<\/strong>, incorpora las capacidades de procesamiento en tiempo real y almacenamiento de <strong>SOFIA2<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify\">Indra ha dado un paso m\u00e1s en su carrera por posicionarse con fuerza en el mundo <strong>IoT <\/strong>y <strong>Analytics<\/strong> y ofrecer soluciones que faciliten la digitalizaci\u00f3n de procesos en entidades y empresas. La multinacional de consultor\u00eda y tecnolog\u00eda ha desarrollado Social Media Command Center (SMCC), una avanzada herramienta de monitorizaci\u00f3n y escucha activa e inteligente de redes sociales que permite gestionar de forma autom\u00e1tica y en tiempo real amenazas reputacionales que afectan a las organizaciones y mejorar sus capacidades comerciales, gracias a su interconexi\u00f3n con SOFIA2, la plataforma IoT y big data de Indra.<\/p>\n<p style=\"text-align: justify\">La herramienta es capaz de escuchar millones de interacciones en cualquier idioma y lugar del mundo. Todos los datos procedentes de fuentes abiertas (medios de comunicaci\u00f3n, redes sociales, blogs, etc) y otras fuentes empresariales son almacenados en SOFIA2 para ser analizados, bien en tiempo real (por ejemplo, para procesar eventos y definir alertas que permitan reaccionar de inmediato), o bien de forma hist\u00f3rica, para identificar patrones de correlaci\u00f3n (influencia de la actividad social en la cuenta de resultados).<\/p>\n<p style=\"text-align: justify\">Es decir, la soluci\u00f3n de Indra es capaz de realizar una clasificaci\u00f3n tem\u00e1tica de menciones a la marca de una organizaci\u00f3n o compa\u00f1\u00eda que perjudican su reputaci\u00f3n para anticiparse y adoptar medidas paliativas para cualquier contingencia o, en su caso, gestionar crisis. Esto es posible gracias a que SOFIA2 ha sido alimentada con informaci\u00f3n clave que ayuda al community manager a discernir entre lo que realmente implica riesgo reputacional para la organizaci\u00f3n y lo que no es cr\u00edtico, o que simplemente forma parte de un evento general del sector.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/www.indracompany.com\">www.indracompany.com<\/a><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<hr \/>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h2 style=\"text-align: justify\">Expansi\u00f3n distingue a SOFIA2 en Coru\u00f1a Smart City<\/h2>\n<h3 style=\"text-align: justify\">La plataforma de Indra permite integrar y compartir la informaci\u00f3n de diferentes sistemas, dispositivos m\u00f3viles o redes sociales.<\/h3>\n<p style=\"text-align: justify\">La integraci\u00f3n de SOFIA2, la soluci\u00f3n IoT de Indra, como base de la plataforma urbana del proyecto Coru\u00f1a Smart City, ha sido reconocida por el diario econ\u00f3mico Expansi\u00f3n como una de las 50 Mejores Ideas Digitales. La multinacional de consultor\u00eda y tecnolog\u00eda ha sido una de las cinco empresas ganadoras en la categor\u00eda de <em>\u201cInternet de las Cosas<\/em>\u201d en esta convocatoria que reconoce el esfuerzo que est\u00e1n realizando empresas e instituciones para adaptar sus procesos, productos y servicios a la era digital. La entrega de los galardones tendr\u00e1 lugar en el transcurso de una gala que se celebrar\u00e1 esta noche en Madrid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Command Center, el centro de escucha y monitorizaci\u00f3n inteligente de Indra, incorpora las capacidades de procesamiento en tiempo real y almacenamiento de SOFIA2.<\/p>\n","protected":false},"author":2,"featured_media":2379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":129,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":2379,"_scj_intro_alt":"Sofia2","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":2379,"_scj_full_alt":"Sofia2","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[129],"tags":[4166,4172,260],"class_list":["post-2380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-big-data","tag-iot","tag-sociedad-de-la-informacion"],"yoast_head":"<!-- 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