{"id":2896,"date":"2016-10-13T08:16:22","date_gmt":"2016-10-13T06:16:22","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/2016-29-marcas-tecnologia-top-100-mundial\/"},"modified":"2016-10-13T08:36:23","modified_gmt":"2016-10-13T06:36:23","slug":"2016-29-marcas-tecnologia-top-100-mundial","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/tecnologia\/2016-29-marcas-tecnologia-top-100-mundial","title":{"rendered":"2016: 29 marcas de tecnolog\u00eda, en el Top 100 mundial"},"content":{"rendered":"<p>Seg\u00fan el informe \u20182016 Best Global Brands Report\u2019 de la consultora Interbrand, Apple y Google se mantienen en cabeza, mientras que entran en la lista Tesla y Dior.<\/p>\n<p>Interbrand, la compa\u00f1\u00eda l\u00edder mundial en consultor\u00eda de marca, ha colocado a Apple, Google y Coca-Cola como las tres marcas m\u00e1s valiosas en su informe de 2016 sobre mejores marcas mundiales (<em>2016 Best Global Brands Report<\/em>). En el c\u00f3mputo general, se hace notar el dominio de las marcas de tecnolog\u00eda (incluidas las firmas de autom\u00f3viles), ya que hasta 29 de ellas se encuentran entre las 100 primeras.\u00a0<\/p>\n<p>Las otras empresas del top 10 son Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz y GE. Como novedades, lo m\u00e1s interesante es el ingreso en el Top 100 de Tesla (89\u00ba lugar) y Dior (100\u00ba).<\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p style=\"text-align: center\"><em>El valor total de las empresas en conjunto suma 1.796.384 millones de d\u00f3lares<\/em><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p>En el 17\u00ba a\u00f1o de su informe anual, por cuarto a\u00f1o consecutivo Apple y Google aparecen en la primera y segunda posici\u00f3n de su r\u00e1nking de las mejores marcas del planeta. El valor de Apple creci\u00f3 un 5% llegando a los 178.119 millones de d\u00f3lares, mientras que Google increment\u00f3 su valor en un 11 % lo que representa 133.252 millones de d\u00f3lares.<\/p>\n<p>La empresa que logr\u00f3 mayor crecimiento fue Facebook con un 48% y le siguieron Amazon con el 33%, LEGO con el 25%, la empresa automotora Nissan con el 22% y Adobe con el 21% de crecimiento.<\/p>\n<p>El valor total de las empresas en conjunto suma 1.796.384 millones de d\u00f3lares, lo que representa un incremento del 4,8% comparado contra el 2015.<\/p>\n<p>El informe completo puede verse en www.bestglobalbrands.com<\/p>\n<p>A continuaci\u00f3n, las empresas que forman el r\u00e1nking de las Mejores Marcas Globales 2016 de Interbrand:<\/p>\n<p><img decoding=\"async\" title=\"Global Brands Report\" src=\"https:\/\/www.thesmartcityjournal.com\/wp-content\/uploads\/2016\/10\/big-brands.jpg\" alt=\"Global Brands Report\" \/><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el informe \u20182016 Best Global Brands Report\u2019 de la consultora Interbrand, Apple y Google se mantienen en cabeza, mientras que entran en la lista Tesla y Dior. Interbrand, la compa\u00f1\u00eda l\u00edder mundial en consultor\u00eda de marca, ha colocado a Apple, Google y Coca-Cola como las tres marcas m\u00e1s valiosas en su informe de 2016\u2026<\/p>\n","protected":false},"author":2,"featured_media":2894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":13,"_scj_featured":true,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":1856,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":2894,"_scj_intro_alt":"Apple Store","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":2894,"_scj_full_alt":"Apple Store","_scj_full_caption":"Apple 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