{"id":3255,"date":"2017-02-08T12:22:24","date_gmt":"2017-02-08T11:22:24","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/start-ups-turismo-sostenible\/"},"modified":"2017-02-08T12:35:56","modified_gmt":"2017-02-08T11:35:56","slug":"start-ups-turismo-sostenible","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/sostenibilidad\/start-ups-turismo-sostenible","title":{"rendered":"\u2018Start-ups\u2019 financiadas para hacer un turismo sostenible"},"content":{"rendered":"

El programa de Booking durar\u00e1 \u00a0tres semanas y las empresas emergentes m\u00e1s prometedoras podr\u00e1n optar a subvenciones de hasta 500.000\u20ac.<\/p>\n

Booking ha anunciado el lanzamiento de su nuevo programa Booking.com Booster<\/a>,<\/em>\u00a0dise\u00f1ado para identificar, asesorar y financiar a \u2018start-ups\u2019 innovadoras de todo el mundo que quieran tener un impacto positivo en el sector del turismo. El programa tendr\u00e1 lugar en junio de 2017 en \u00c1msterdam y culminar\u00e1 con la oportunidad de optar a subvenciones por valor de hasta 500.000\u20ac.<\/p>\n

Booking.com es un sitio web de reserva de alojamiento en l\u00ednea que comenz\u00f3 como una peque\u00f1a empresa en la localidad holandesa de Enschede<\/strong> en 1996, con sede en Amsterdam. Desde 2005 es propiedad y est\u00e1 operada por la empresa estadounidense Priceline<\/strong>. Su centro de operaciones se encuentra en la capital oficial del pa\u00eds.<\/p>\n

Booking.com controla m\u00e1s de un mill\u00f3n de propiedades en todo el mundo bajo contrato y se ocupa de m\u00e1s de 900.000 reservas de noches de habitaci\u00f3n diarias. En 2013, represent\u00f3 m\u00e1s de dos tercios de los ingresos de Priceline. Booking.com est\u00e1 disponible en m\u00e1s de 40 idiomas.\u00a0<\/p>\n

El programa, de tres semanas de duraci\u00f3n, ha sido dise\u00f1ado junto con la organizaci\u00f3n colaboradora Impact Hub<\/strong> y consistir\u00e1 en una serie de talleres, conferencias y sesiones de coaching<\/strong> con expertos del sector. Adem\u00e1s, el grupo reducido de start-ups seleccionadas recibir\u00e1 varios meses de asesoramiento semanal por parte de patrocinadores expertos de Booking, una vez finalizado el programa en \u00c1msterdam.<\/p>\n

\u00a0<\/p>\n

\n

El programa contar\u00e1 con conferencias, talleres y \u2018coaching\u2019<\/em><\/p>\n<\/blockquote>\n

\u00a0<\/p>\n

\u201cNuestra misi\u00f3n es hacer posible que las personas vivan experiencias en todo el mundo<\/em>\u201d, explica Gillian Tans, CEO de Booking. \u201cHay miles de destinos \u00fanicos y preciosos para explorar en todos los rincones del mundo, pero hay que saber apreciarlos. Con Booking.com Booster queremos contribuir a que las nuevas iniciativas de negocio basadas en el turismo sostenible aceleren su crecimiento para maximizar el impacto que puedan tener globalmente<\/em>\u201d.\u00a0<\/p>\n

El programa se ha creado como una extensi\u00f3n de otro ya existente (Booking.com Cares), una iniciativa interna de la empresa en la que los empleados trabajan junto con ONGs locales en proyectos que contribuyen a mejorar los destinos en todo el mundo. El objetivo de este nuevo programa es potenciar y ofrecer apoyo a las empresas emergentes que se dedican al turismo sostenible en alguna de las siguientes \u00e1reas:<\/p>\n

1) Protecci\u00f3n del medio ambiente.<\/p>\n

2) Conservaci\u00f3n del patrimonio cultural.<\/p>\n

3) Promoci\u00f3n del crecimiento inclusivo en el turismo que apoya y desarrolla comunidades y econom\u00edas locales.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

El programa de Booking durar\u00e1 \u00a0tres semanas y las empresas emergentes m\u00e1s prometedoras podr\u00e1n optar a subvenciones de hasta 500.000\u20ac. Booking ha anunciado el lanzamiento de su nuevo programa Booking.com Booster,\u00a0dise\u00f1ado para identificar, asesorar y financiar a \u2018start-ups\u2019 innovadoras de todo el mundo que quieran tener un impacto positivo en el sector del turismo. El\u2026<\/p>\n","protected":false},"author":2,"featured_media":3254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":59,"_scj_featured":true,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":2034,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":3254,"_scj_intro_alt":"Booking.com Booster","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":3254,"_scj_full_alt":"Booking.com Booster","_scj_full_caption":"Booking.com 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