{"id":3257,"date":"2017-02-09T10:51:40","date_gmt":"2017-02-09T09:51:40","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/consumo-apps-banca-espana-multiplicado\/"},"modified":"2017-03-17T09:00:47","modified_gmt":"2017-03-17T08:00:47","slug":"consumo-apps-banca-espana-multiplicado","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/tecnologia\/consumo-apps-banca-espana-multiplicado","title":{"rendered":"El consumo de apps de banca en Espa\u00f1a se ha multiplicado"},"content":{"rendered":"<p>Un estudio especial de <strong>Acceso y Netquest<\/strong> refleja c\u00f3mo es el usuario de Aplicaciones M\u00f3viles de Banca.\u00a0<\/p>\n<p>El consumo de apps de banca se ha multiplicado en los \u00faltimos 5 a\u00f1os y ha cambiado completamente la manera en la que los espa\u00f1oles manejan sus finanzas. En Europa 78 de cada 100 habitantes cuenta con un tel\u00e9fono m\u00f3vil y Espa\u00f1a se sit\u00faa en primera posici\u00f3n a nivel europeo en uso de smartphones. A partir de estos datos, Acceso y \u00a0Netquest han realizado un estudio sociodemogr\u00e1fico y de comportamiento a m\u00e1s de 9.000 encuestados, que refleja c\u00f3mo son los usuarios que tienen instalada una app de banca.<\/p>\n<p>Estos datos extra\u00eddos del comportamiento del usuario de apps, que pertenecen a panelistas de Netquest, se cruzan con los demogr\u00e1ficos que ya est\u00e1n registrados en el panel y permiten \u00a0averiguar aspectos interesantes de navegaci\u00f3n, apps de consumo instaladas, etc., entre otros datos interesantes y \u00fatiles para que los bancos conozcan c\u00f3mo conectar con este perfil de clientes.<\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p style=\"text-align: center\"><em>Wallapop es la app m\u00e1s descargada, por delante de AliExpress, Amazon Shopping o Ebay<\/em><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p>Para llevar a cabo este an\u00e1lisis, han desarrollado un novedoso programa, que registra lo que hace la gente voluntariamente en su m\u00f3vil cuando tiene instalada una aplicaci\u00f3n de banca. Por ejemplo, se ha comparado la forma de actuar de \u00a0tres perfiles distintos de usuarios: los clientes de BBVA, de Ing Direct y de Caixabank.<\/p>\n<p>Los datos m\u00e1s interesantes del an\u00e1lisis son los siguientes:<\/p>\n<p>&#8211; El <strong>rango de edad<\/strong> en el que m\u00e1s se utilizan las aplicaciones m\u00f3viles de banca es el comprendido entre los 35 y 44 a\u00f1os y que el uso de apps est\u00e1 muy equilibrado entre hombres y mujeres, variando apenas en un 2% entre ambos sexos.<\/p>\n<p>&#8211; La app de consumo m\u00e1s utilizada por todos los usuarios es <strong>Wallapop<\/strong>, seguida de otras como <strong>AliExpress, Amazon Shopping <\/strong>o<strong> Ebay<\/strong>.<\/p>\n<p>&#8211; A pesar de gestionar sus finanzas desde el m\u00f3vil, \u00a0los usuarios que m\u00e1s utilizan el <strong>ordenador de sobremesa<\/strong> son clientes de BBVA.<\/p>\n<p>&#8211; Las \u00a0que tienen aplicaciones de banca instaladas en sus smartphones, invierten la mayor\u00eda de su tiempo de navegaci\u00f3n, en visitar redes sociales como <strong>Facebook <\/strong>o<strong> Youtube<\/strong>, mientras que los hombres lo reparten en las redes y p\u00e1ginas de entretenimiento.<\/p>\n<p>En el estudio se pone de manifiesto, adem\u00e1s, c\u00f3mo interact\u00faan los clientes de un banco con otras aplicaciones de banca m\u00f3vil, un dato muy interesante para conocer la fidelidad y las relaciones que existen con los diferentes bancos. Por ejemplo, cerca del 8% de los usuarios de la app financiera de BBVA disponen, tambi\u00e9n de la aplicaci\u00f3n de ING Direct, y un 6,3% tienen instalada la aplicaci\u00f3n de La Caixa.<\/p>\n<p>Para m\u00e1s informaci\u00f3n: <a href=\"http:\/\/www.acceso.com\/blog\/usuario-banca\/\" target=\"_blank\">Radiograf\u00eda completa del usuario de apps de banca m\u00f3vil.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio especial de Acceso y Netquest refleja c\u00f3mo es el usuario de Aplicaciones M\u00f3viles de Banca.\u00a0 El consumo de apps de banca se ha multiplicado en los \u00faltimos 5 a\u00f1os y ha cambiado completamente la manera en la que los espa\u00f1oles manejan sus finanzas. En Europa 78 de cada 100 habitantes cuenta con un\u2026<\/p>\n","protected":false},"author":2,"featured_media":3256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":13,"_scj_featured":true,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":2035,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":3256,"_scj_intro_alt":"Banca Movil","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":3256,"_scj_full_alt":"Banca Movil","_scj_full_caption":"Banca 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