{"id":4165,"date":"2019-03-14T10:46:56","date_gmt":"2019-03-14T09:46:56","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/el-turismo-reclama-cada-vez-mas-profesionales-digitales\/"},"modified":"2019-03-14T10:46:56","modified_gmt":"2019-03-14T09:46:56","slug":"el-turismo-reclama-cada-vez-mas-profesionales-digitales","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/smart-tourism\/el-turismo-reclama-cada-vez-mas-profesionales-digitales","title":{"rendered":"El turismo reclama cada vez m\u00e1s profesionales digitales"},"content":{"rendered":"<p>La transformaci\u00f3n digital y la implantaci\u00f3n de las tecnolog\u00edas de la informaci\u00f3n y de la comunicaci\u00f3n (TIC) ofrecen a la industria tur\u00edstica un<strong> cambio estrat\u00e9gico<\/strong> que implica la aparici\u00f3n de <strong>nuevos perfiles profesionales<\/strong> y la necesidad de actualizar los ya existentes, a fin de hacer frente a los <strong>nuevos retos<\/strong> centrados en la <strong>ciberseguridad<\/strong>, el <strong>Big Data<\/strong> y el <strong>marketing digital<\/strong>, entre otros.<\/p>\n<p>La s\u00e9ptima edici\u00f3n del<strong> Forum TurisTIC<\/strong>, organizada por el centro tecnol\u00f3gico <a href=\"eurecat-crea-un-departamento-de-innovacion-turistica&amp;catid=49&amp;lang=es-ES\">Eurecat <\/a>(miembro de <strong>Tecnio<\/strong>), acoger\u00e1 el pr\u00f3ximo 26 de marzo el debate <em>\u00bfLa tecnolog\u00eda nos convertir\u00e1 en superprofesionales del turismo?<\/em>, en el que varios profesionales mostrar\u00e1n de qu\u00e9 manera las organizaciones del <strong>sector tur\u00edstico<\/strong> afrontan la transformaci\u00f3n digital y conversar\u00e1n sobre los nuevos perfiles que demanda la industria.<\/p>\n<p>Seg\u00fan la responsable de recursos humanos de <strong>Meli\u00e1 Hotels International<\/strong>, Natalia San Juan, los perfiles profesionales m\u00e1s solicitados los pr\u00f3ximos cinco a\u00f1os ser\u00e1n los conocidos como <strong>STEM<\/strong> (del ingl\u00e9s Science, Technology, Engineering, Mathematics). Unos perfiles enfocados al marketing digital, la ciberseguridad, la relaci\u00f3n con el usuario, el <a href=\"sin-big-data-ciudades-dirigen-agotamiento&amp;catid=33&amp;lang=es-ES\">Big Data<\/a> y el desarrollo web y de aplicaciones m\u00f3viles, entre otros, que deber\u00e1n tener, adem\u00e1s, \u201cun pensamiento cr\u00edtico, creativo, orientado al servicio y con capacidad de resoluci\u00f3n de problemas\u201d.<\/p>\n<p>La implantaci\u00f3n de las <strong>TIC<\/strong> en el sector requerir\u00e1 trabajadores \u201ccapaces de desarrollar roles diferentes y con <strong>conocimiento digital<\/strong> para adaptarse al uso de nuevas herramientas que har\u00e1n m\u00e1s eficiente la gesti\u00f3n del d\u00eda a d\u00eda\u201d, asegura el director y cofundador de , Jos\u00e9 Le\u00f3n.<\/p>\n<p><span style=\"font-size: 14pt\"><strong>EN TODOS LOS SECTORES<\/strong><\/span><\/p>\n<p>La demanda de estos perfiles profesionales, sin embargo, es elevada a todos los sectores, <strong>no solo el tur\u00edstico<\/strong>, un hecho que pone el turismo \u201cen competici\u00f3n con industrias muy fuertes como por ejemplo la <strong>automoci\u00f3n<\/strong> o la <strong>banca<\/strong>\u201d, apunta el director de formaci\u00f3n de Eurecat, <strong>Marc Capellades<\/strong>. La amplia oferta se suma al escaso n\u00famero de candidatos con formaci\u00f3n digital. Seg\u00fan el informe \u201c<strong>Digital Talent Overview 2019<\/strong>\u201d elaborado por <strong>Barcelona Digital Talent<\/strong>, en la ciudad de Barcelona las ofertas laborales digitales en 2018<strong> incrementaron un 40 por ciento<\/strong> respecto al a\u00f1o anterior, mientras que los profesionales solo lo hicieron en un 7,6 por ciento.<\/p>\n<p>En cuanto a los trabajadores actuales de las empresas tur\u00edsticas, \u201cnecesitar\u00e1n <strong>reciclarse y formarse continuamente<\/strong> para hacer frente a los cambios constantes que conlleva la transformaci\u00f3n digital y aprovechar las oportunidades que ofrece\u201d, a\u00f1ade Capellades.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.thesmartcityjournal.com\/wp-content\/uploads\/2019\/03\/Sagrada_Familia_maqueta.jpg\" alt=\"Sagrada Familia maqueta\" \/><\/p>\n<p>Los expertos en <a href=\"ciberatacaques-empresas-gdpr&amp;catid=29&amp;lang=es-ES\">ciberseguridad <\/a>tambi\u00e9n estar\u00e1n buscados en un sector en el que el an\u00e1lisis de los datos obtenidos \u201cnos permite tomar decisiones abriendo la puerta a nuevas oportunidades\u201d, aunque al mismo tiempo \u201coperar con estos datos genera <strong>riesgos relacionados con la privacidad<\/strong>\u201d, asegura San Juan.<\/p>\n<p>Junto a la formaci\u00f3n acad\u00e9mica de los candidatos, tambi\u00e9n se valorar\u00e1n \u201clas <em><strong>soft skills<\/strong><\/em>, habilidades como por ejemplo la capacidad de motivaci\u00f3n y de comunicaci\u00f3n, el trabajo en equipo o la resoluci\u00f3n de conflictos\u201d, concluye la directora de Carreras Profesionales y Servicios Acad\u00e9micos Transversales de Ostelea,<strong> Isabel Carrillo<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital y la implantaci\u00f3n de las tecnolog\u00edas de la informaci\u00f3n y de la comunicaci\u00f3n (TIC) ofrecen a la industria tur\u00edstica un cambio estrat\u00e9gico que implica la aparici\u00f3n de nuevos perfiles profesionales y la necesidad de actualizar los ya existentes, a fin de hacer frente a los nuevos retos centrados en la ciberseguridad, el\u2026<\/p>\n","protected":false},"author":7,"featured_media":4164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":109,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":4164,"_scj_intro_alt":"","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":4162,"_scj_full_alt":"","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[109],"tags":[],"class_list":["post-4165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-tourism"],"yoast_head":"<!-- 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