{"id":4181,"date":"2019-03-18T15:58:31","date_gmt":"2019-03-18T14:58:31","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura\/"},"modified":"2019-03-18T15:58:31","modified_gmt":"2019-03-18T14:58:31","slug":"el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/noticias\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura","title":{"rendered":"El nombre es el elemento de identidad de marca que m\u00e1s perdura"},"content":{"rendered":"<p>Los nombres no aparecen ni surgen de la nada: los <strong>nombres se construyen<\/strong>. Y un buen nombre detr\u00e1s de una idea o proyecto puede marcar la diferencia entre el \u00e9xito y el fracaso.<\/p>\n<p>Invertir en <em><strong>naming<\/strong> <\/em>es invertir en valor de marca. Por eso desde <strong>Branward<\/strong> han lanzado <em><strong>#7 Naming Unveiled<\/strong><\/em>, una gu\u00eda que repasa los aspectos m\u00e1s importantes a considerar a la hora de establecer una estrategia de naming. Y es que poseer un nombre que dispare una imagen mental potente puede ser el centro de tu ventaja competitiva.<\/p>\n<p>Lo primero es analiza la situaci\u00f3n:\u00bfC\u00f3mo surge esta necesidad de<strong> un nuevo nombre<\/strong>? Puede ser necesario por la penetraci\u00f3n o expansi\u00f3n en un mercado, por la diversificaci\u00f3n de productos, o por un proceso de fusi\u00f3n\/adquisici\u00f3n.<\/p>\n<p>En cada caso el contexto es diferente. Y el nombre es el elemento de <a href=\"consumidores-prefieren-una-unica-marca-tecnologica&amp;catid=29&amp;lang=es-ES\">identidad de marca<\/a> que m\u00e1s perdura. Por eso debes decidir qu\u00e9 tipo de nombre est\u00e1s buscando: descriptivo, evocativo o abstracto.<\/p>\n<p><span style=\"font-size: 14pt\"><strong>LOS PRINCIPIOS B\u00c1SICOS DE UN BUEN NOMBRE<\/strong><\/span><\/p>\n<p>-Notorio<br \/>-Distinto y \u00fanico<br \/>-Flexible y duradero<br \/>-Sugerente y evocador<br \/>-Cre\u00edble<br \/>-Registrable<br \/>-Legible y pronunciable f\u00e1cilmente<br \/>-Coherente con el sistema de marcas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los nombres no aparecen ni surgen de la nada: los nombres se construyen. Y un buen nombre detr\u00e1s de una idea o proyecto puede marcar la diferencia entre el \u00e9xito y el fracaso.Invertir en naming es invertir en valor de marca. Por eso desde Branward han lanzado #7 Naming Unveiled, una gu\u00eda que repasa los\u2026<\/p>\n","protected":false},"author":7,"featured_media":4179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":47,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":4179,"_scj_intro_alt":"","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":4180,"_scj_full_alt":"","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-4181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nombre es el elemento de identidad de marca que m\u00e1s perdura - thesmartcityjournal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/noticias\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nombre es el elemento de identidad de marca que m\u00e1s perdura - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"Los nombres no aparecen ni surgen de la nada: los nombres se construyen. Y un buen nombre detr\u00e1s de una idea o proyecto puede marcar la diferencia entre el \u00e9xito y el fracaso.Invertir en naming es invertir en valor de marca. Por eso desde Branward han lanzado #7 Naming Unveiled, una gu\u00eda que repasa los\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thesmartcityjournal.com\/es\/noticias\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura\" \/>\n<meta property=\"og:site_name\" content=\"thesmartcityjournal.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thesmartcityjournal\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-18T14:58:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thesmartcityjournal.com\/wp-content\/uploads\/2019\/03\/Marcas_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miguel \u00c1ngel Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartCityJour_\" \/>\n<meta name=\"twitter:site\" content=\"@SmartCityJour_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel \u00c1ngel Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/noticias\\\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/noticias\\\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura\"},\"author\":{\"name\":\"Miguel \u00c1ngel Santos\",\"@id\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/#\\\/schema\\\/person\\\/1906af949c3ce7dbd65fe4640674a089\"},\"headline\":\"El nombre es el elemento de identidad de marca que m\u00e1s perdura\",\"datePublished\":\"2019-03-18T14:58:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/noticias\\\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura\"},\"wordCount\":210,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/noticias\\\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Marcas_1.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/noticias\\\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura\",\"url\":\"https:\\\/\\\/www.thesmartcityjournal.com\\\/es\\\/noticias\\\/el-nombre-es-el-elemento-de-identidad-de-marca-que-mas-perdura\",\"name\":\"El nombre es el elemento de identidad de marca que m\u00e1s perdura - 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