{"id":4218,"date":"2019-03-27T10:29:04","date_gmt":"2019-03-27T09:29:04","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/la-digitalizacion-hara-mas-sostenible-y-rentable-el-turismo\/"},"modified":"2019-03-27T10:29:04","modified_gmt":"2019-03-27T09:29:04","slug":"la-digitalizacion-hara-mas-sostenible-y-rentable-el-turismo","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/smart-tourism\/la-digitalizacion-hara-mas-sostenible-y-rentable-el-turismo","title":{"rendered":"La digitalizaci\u00f3n har\u00e1 m\u00e1s sostenible y rentable el turismo"},"content":{"rendered":"<p>Los expertos de la s\u00e9ptima edici\u00f3n del <strong>Forum TurisTIC<\/strong> han constatado en <strong>Barcelona<\/strong> que el cambio estrat\u00e9gico del sector tur\u00edstico pasa por el uso de <strong>nuevas tecnolog\u00edas<\/strong> como el Big Data, la Inteligencia Artificial, la rob\u00f3tica y el Blockchain para mejorar la experiencia del viajero, as\u00ed como para dar respuesta a la escasez de profesionales y fomentar un <strong>turismo m\u00e1s sostenible y rentable<\/strong>.<\/p>\n<p>El <a href=\"https:\/\/www.forumturistic.com\/\">Forum TurisTIC<\/a>, organizado por el centro tecnol\u00f3gico <strong>Eurecat<\/strong> (miembro de Tecnio), ha evidenciado la tendencia del sector tur\u00edstico hacia la digitalizaci\u00f3n y la implantaci\u00f3n de nuevas tecnolog\u00edas, aunque los expertos coinciden en que todav\u00eda est\u00e1 en una etapa incipiente.<\/p>\n<p>En los pr\u00f3ximos cinco a\u00f1os, la <strong>automatizaci\u00f3n<\/strong> puede resolver los problemas relacionados con la escasez de mano de obra y los sistemas de inteligencia artificial pueden contribuir a mejorar las habilidades de los empleados, seg\u00fan la presidenta de la International Federation for Information Technologies and Travel &amp; Tourism (IFITT), <strong>Iis Tussyadiah<\/strong>.\u201cDelegar las tareas m\u00e1s rutinarias a las m\u00e1quinas, permite que los empleados asuman roles m\u00e1s significativos para interactuar con los clientes\u201d, afirma.<\/p>\n<p>En relaci\u00f3n a la sostenibilidad, el director de la empresa de viajes y tecnolog\u00eda Triip,<strong> Hai Ho<\/strong>, apuesta por un <strong>crecimiento sostenible<\/strong> del turismo. <strong>Triip<\/strong>, con sede en Singapur, lanzar\u00e1 una red de <strong>blockchain<\/strong> llamada <strong>Protocolo Triip<\/strong> a finales de este a\u00f1o que permitir\u00e1 \u201cencontrar el Santo Grial del turismo: viajes sostenibles, rentables y aut\u00e9nticos\u201d, asegura Hai, que quiere \u201cconstruir una econom\u00eda de viajes completamente nueva que se centre en la creaci\u00f3n de puestos de trabajo, la inmersi\u00f3n cultural y los impactos ecol\u00f3gicos\u201d.<\/p>\n<p><strong>BIG DATA<\/strong><\/p>\n<p>Respecto al uso del <strong>Big Data<\/strong> aplicado al an\u00e1lisis de los flujos tur\u00edsticos, y en concreto a la gesti\u00f3n inteligente de los datos obtenidos del posicionamiento y la se\u00f1alizaci\u00f3n de la red m\u00f3vil de los ciudadanos y los turistas, \u201csu desarrollo permite conocer, siempre de manera agregada y anonimizada, los perfiles, edades y or\u00edgenes de los visitantes en un \u00e1rea determinada y su comportamiento durante la estancia, as\u00ed como la duraci\u00f3n de la visita, las zonas de pernoctaci\u00f3n o las zonas m\u00e1s visitadas, entre otros\u201d, asegura la responsable de las soluciones de an\u00e1lisis de datos para el mercado europeo de Orange, <strong>Laura Ros<\/strong>.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.thesmartcityjournal.com\/wp-content\/uploads\/2019\/03\/TurisTIC3_LauraRos.jpg\" alt=\"TurisTIC3 LauraRos\" \/><\/p>\n<p>La consellera de Empresa y Conocimiento de la Generalitat de Catalunya, <strong>Maria \u00c0ngels Chac\u00f3n<\/strong>, ha intervenido en el <a href=\"eurecat-crea-un-departamento-de-innovacion-turistica&amp;catid=49&amp;lang=es-ES\">TurisTIC<\/a>, que ha definido como \u201cun espacio de relaci\u00f3n intersectorial que durante todas estas ediciones ha sido estimulante la innovaci\u00f3n en el sector tur\u00edstico y ha despertado proyectos y emprendimiento en el sector tecnol\u00f3gico\u201d.<\/p>\n<p>Chac\u00f3n ha puesto en valor el sector del turismo, ha subrayado que esta actividad representa el 13 por ciento de la ocupaci\u00f3n y ha se\u00f1alado que las previsiones del Govern son que \u201cel n\u00famero de turistas crecer\u00e1\u00bb. \u201cQueremos actividad tur\u00edstica, pero no cualquiera\u201d, ha a\u00f1adido la titular de <strong>Empresa y Conocimiento<\/strong>, que ha enfatizado el objetivo de \u201cdesestacionalizar el sector, hacerlo sostenible e innovador\u201d, adem\u00e1s de \u201dapostar por la internacionalizaci\u00f3n aplicando la integraci\u00f3n de nuevas estrategias y tecnolog\u00edas\u201d.<\/p>\n<p>En la sesi\u00f3n de bienvenida, el presidente de Eurecat, <strong>Xavier Torra<\/strong>, ha subrayado el papel del turismo como catalizador de innovaci\u00f3n, por su capacidad de generar innovaci\u00f3n en otros sectores relacionados con la industria o que forman parte de la cadena de valor.<\/p>\n<p><strong>TRANSFORMACI\u00d3N DEL SISTEMA<\/strong><\/p>\n<p>Seg\u00fan el director del Departamento de Innovaci\u00f3n Tur\u00edstica de Eurecat, <strong>Salvador Anton Clav\u00e9<\/strong>, \u201cel cambio generado va m\u00e1s all\u00e1 de la mejora de los procesos o de la experiencia del turista, se trata de la transformaci\u00f3n del propio sistema tur\u00edstico\u201d, con <strong>nuevas empresas<\/strong> que tradicionalmente no formaban parte y con <strong>compa\u00f1\u00edas tur\u00edsticas<\/strong> contratando nuevos perfiles profesionales.<\/p>\n<p>La s\u00e9ptima edici\u00f3n del <strong>Forum TurisTIC<\/strong> cuenta con el patrocinio principal de la Generalitat de Catalunya a trav\u00e9s del Departamento de Empresa y Conocimiento, el Ayuntamiento de Barcelona, la Diputaci\u00f3n de Barcelona y Elogia y el patrocinio de Orange.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los expertos de la s\u00e9ptima edici\u00f3n del Forum TurisTIC han constatado en Barcelona que el cambio estrat\u00e9gico del sector tur\u00edstico pasa por el uso de nuevas tecnolog\u00edas como el Big Data, la Inteligencia Artificial, la rob\u00f3tica y el Blockchain para mejorar la experiencia del viajero, as\u00ed como para dar respuesta a la escasez de profesionales\u2026<\/p>\n","protected":false},"author":7,"featured_media":4216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":109,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":4216,"_scj_intro_alt":"","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":4217,"_scj_full_alt":"","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[109],"tags":[],"class_list":["post-4218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-tourism"],"yoast_head":"<!-- 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