{"id":4411,"date":"2019-06-12T12:36:43","date_gmt":"2019-06-12T10:36:43","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/el-comportamiento-humano-guiara-el-diseno-empresarial-en-los-proximos-anos\/"},"modified":"2019-06-12T12:36:43","modified_gmt":"2019-06-12T10:36:43","slug":"el-comportamiento-humano-guiara-el-diseno-empresarial-en-los-proximos-anos","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/tecnologia\/el-comportamiento-humano-guiara-el-diseno-empresarial-en-los-proximos-anos","title":{"rendered":"El comportamiento humano guiar\u00e1 el dise\u00f1o empresarial en los pr\u00f3ximos a\u00f1os"},"content":{"rendered":"<p>La VI edici\u00f3n de <strong>Experience Fighters<\/strong>, el principal encuentro anual de innovaci\u00f3n y creaci\u00f3n de experiencias de <strong>Espa\u00f1a<\/strong>, mostrar\u00e1 c\u00f3mo el comportamiento humano ser\u00e1 el centro de los principales esfuerzos de empresas e instituciones por innovar en el dise\u00f1o de experiencias de usuario.<\/p>\n<p>Durante los d\u00edas <strong>19 y 20 de junio<\/strong>, el Teatro Circo Price de <strong>Madrid<\/strong> al panel de ponentes m\u00e1s importante del mundo en temas de innovaci\u00f3n y creaci\u00f3n de experiencias, en el que participar\u00e1n desde grandes compa\u00f1\u00edas como <strong>Adobe, Amazon, BBVA, Booking.com, Electronic Arts, Google, IBM o Telef\u00f3nica<\/strong> a instituciones educativas de la talla del <strong>Massachussets Institute of Technology<\/strong> (<a href=\"http:\/\/www.mit.edu\/\">MIT<\/a>) o el prestigioso ilusionista <strong>Jorge Blass<\/strong>, que compartir\u00e1 con los asistentes los secretos de su proceso creativo. El evento, que este a\u00f1o ampliaba un 50% su capacidad respecto a la edici\u00f3n anterior, ya ha colgado el cartel de <strong>no hay entradas<\/strong>. <\/p>\n<p>Seg\u00fan <strong>Gartner<\/strong>[1], se espera que para el 2022, el <strong>70% de las empresas<\/strong> hayan experimentado con <strong>tecnolog\u00edas inmersivas<\/strong>, tanto para uso de los consumidores como de las propias empresas. Actualmente, los principales usos de este tipo de tecnolog\u00eda en Espa\u00f1a giran en torno a los medios audiovisuales y el entretenimiento online, sobre todo en el uso de los videojuegos. En este contexto, el dise\u00f1o de experiencias se centrar\u00e1 sobre todo en <strong>asimilar las emociones y comportamientos al de las personas<\/strong>. <\/p>\n<p>Compa\u00f1\u00edas como <strong>King<\/strong> o <strong>Electronic Arts<\/strong> mostrar\u00e1n c\u00f3mo han redise\u00f1ado su forma de abordar el dise\u00f1o y prueba de sus creaciones para mejorar la experiencia de juego de los usuarios. Y la prestigiosa consultora <strong>Celia Hodent<\/strong> desvelar\u00e1 el marco de dise\u00f1o de experiencias que utiliz\u00f3 en la creaci\u00f3n de <strong>Fortnite<\/strong>, basado en el conocimiento de las principales limitaciones cerebrales que se deben tener en cuenta para conseguir una mejor usabilidad y capacidad de participaci\u00f3n del usuario en el juego.<\/p>\n<p><strong>El juego tambi\u00e9n ser\u00e1 uno de los motores del dise\u00f1o de espacios p\u00fablicos<\/strong>. As\u00ed lo expondr\u00e1 <strong>Edwina Portocarrero<\/strong> a trav\u00e9s de su experiencia en el <strong>Media Lab del MIT<\/strong>, donde se especializ\u00f3 en el dise\u00f1o de \u00e1reas de juego h\u00edbridas f\u00edsicas \/ digitales. Desde su perspectiva como arquitecta, Edwina insistir\u00e1 en la necesidad de dise\u00f1ar para el juego, integrando experiencias tecnol\u00f3gicas en los espacios p\u00fablicos destinados al ocio.<\/p>\n<p>Las jornadas abordar\u00e1n tambi\u00e9n temas sensibles como la necesidad de <strong>dise\u00f1ar productos que fomenten la inclusividad y accesibilidad<\/strong>. As\u00ed, la dise\u00f1adora holandesa <strong>Marie van Driessche<\/strong> compartir\u00e1 su perspectiva sobre la inclusi\u00f3n y c\u00f3mo experimenta el mundo como dise\u00f1adora sorda, y los beneficios que tiene ser consciente de una discapacidad a la hora de dise\u00f1ar mejores productos para la gente de manera universal. Por su parte, <strong>Neby Teklu<\/strong>, investigadora de experiencia de usuario en <strong>Chan Zuckerberg Initiative<\/strong> ofrecer\u00e1 una perspectiva moderna de lo que significa tener una discapacidad, para hablarnos de dise\u00f1o inclusivo en uno de los entornos m\u00e1s din\u00e1micos: las aulas.<\/p>\n<p><strong>La voz y el comportamiento conversacional<\/strong> jugar\u00e1n tambi\u00e9n un papel fundamental en el dise\u00f1o de experiencias en los pr\u00f3ximos a\u00f1os. <strong>Cathy Pearl<\/strong>, jefa de Divulgaci\u00f3n sobre Dise\u00f1o de Conversaciones en <a href=\"google-inteligencia-artificial-sonar-d-2017&amp;catid=32&amp;lang=es-ES\">Google<\/a>, abordar\u00e1 la creaci\u00f3n de interfaces de usuario de voz (<strong>VUI<\/strong>) y los patrones del dise\u00f1o conversacional, e incidir\u00e1 en c\u00f3mo pueden usarse para ayudar a personas con discapacidades visuales, cognitivas o de movilidad, aspectos cruciales para su independencia y dignidad. <\/p>\n<p>Finalmente, la magia tomar\u00e1 el escenario de la mano de <strong>Jorge Blass<\/strong>. Ilusionista internacional de referencia, Jorge compartir\u00e1 su proceso creativo para generar un efecto <strong>Wow<\/strong> en la audiencia, bas\u00e1ndose en su m\u00e1xima de que s\u00f3lo aquellos que consigan generar experiencias memorables llegar\u00e1n a calar hondo en su p\u00fablico. La <strong>UX<\/strong> puede aplicarse tambi\u00e9n en el dise\u00f1o de espect\u00e1culos y entretenimiento, y de la mano de Jorge Blass se presentar\u00e1n los m\u00e9todos y procedimientos que permiten crear emociones m\u00e1gicas. <\/p>\n<p>Puedes encontrar todos los detalles del programa de #EXF19 en <a href=\"https:\/\/experiencefighters.com\/programa\/.\">https:\/\/experiencefighters.com\/programa\/.<\/a><\/p>\n<p>[1] <em>Fuente: Art\u00edculo de Gartner: \u201cTop 10 Strategic Technology Trends for 2019\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La VI edici\u00f3n de Experience Fighters, el principal encuentro anual de innovaci\u00f3n y creaci\u00f3n de experiencias de Espa\u00f1a, mostrar\u00e1 c\u00f3mo el comportamiento humano ser\u00e1 el centro de los principales esfuerzos de empresas e instituciones por innovar en el dise\u00f1o de experiencias de usuario. Durante los d\u00edas 19 y 20 de junio, el Teatro Circo Price\u2026<\/p>\n","protected":false},"author":7,"featured_media":4410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":13,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":4410,"_scj_intro_alt":"","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":4409,"_scj_full_alt":"","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El comportamiento humano guiar\u00e1 el dise\u00f1o empresarial en los pr\u00f3ximos a\u00f1os - thesmartcityjournal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/tecnologia\/el-comportamiento-humano-guiara-el-diseno-empresarial-en-los-proximos-anos\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comportamiento humano guiar\u00e1 el dise\u00f1o empresarial en los pr\u00f3ximos a\u00f1os - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"La VI edici\u00f3n de Experience Fighters, el principal encuentro anual de innovaci\u00f3n y creaci\u00f3n de experiencias de Espa\u00f1a, mostrar\u00e1 c\u00f3mo el comportamiento humano ser\u00e1 el centro de los principales esfuerzos de empresas e instituciones por innovar en el dise\u00f1o de experiencias de usuario. Durante los d\u00edas 19 y 20 de junio, el Teatro Circo Price\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thesmartcityjournal.com\/es\/tecnologia\/el-comportamiento-humano-guiara-el-diseno-empresarial-en-los-proximos-anos\" \/>\n<meta property=\"og:site_name\" content=\"thesmartcityjournal.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thesmartcityjournal\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-12T10:36:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thesmartcityjournal.com\/wp-content\/uploads\/2019\/06\/Experience-fighters-2019_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"602\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miguel \u00c1ngel Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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