{"id":4650,"date":"2019-12-18T16:09:39","date_gmt":"2019-12-18T15:09:39","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/booking-mejora-de-nuevo-su-liderazgo-entre-las-apps-de-viajes\/"},"modified":"2019-12-18T16:09:39","modified_gmt":"2019-12-18T15:09:39","slug":"booking-mejora-de-nuevo-su-liderazgo-entre-las-apps-de-viajes","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/smart-tourism\/booking-mejora-de-nuevo-su-liderazgo-entre-las-apps-de-viajes","title":{"rendered":"Booking mejora de nuevo su liderazgo entre las apps de viajes"},"content":{"rendered":"<p><strong>Booking<\/strong> ha mejorado un trimestre m\u00e1s su liderazgo entre las apps de viajes seg\u00fan el <span style=\"text-decoration: underline\"><strong>Estudio General Mobile, EGMobile,<\/strong><\/span> elaborado por la empresa pionera en Tecnolog\u00eda Observacional <strong>Smartme Analytics,<\/strong> correspondiente al tercer trimestre de 2019. En este per\u00edodo, Booking.com aument\u00f3 su <em>reach<\/em> un 8,8% hasta lograr un alcance del 43,1% entre los usuarios de aplicaciones m\u00f3viles. Le sigue a gran distancia BlaBlaCar, que gana dos posiciones, con un <em>reach<\/em> de 14,2% y un crecimiento del 18,3%. En tercera oposici\u00f3n aparece Airbnb, que baja un 5,8% su <em>reach<\/em> hasta situarse en un 12,9%.<\/p>\n<p>En el<strong> Top10<\/strong> les siguen <strong>MiNube,<\/strong> que pierde una posici\u00f3n y baja un 3,8% su <em>reach<\/em>, para situarse en el 12,8%. Detr\u00e1s <strong>TripAdvisor,<\/strong> que mantiene su quinta posici\u00f3n, con un 12% del <em>reach<\/em> y un crecimiento del 15,4%. Le siguen <strong>Ryanair,<\/strong> que se mantiene en la sexta posici\u00f3n con un <em>reach <\/em>del 9,4% y una bajada del 5,1%; <strong>eDreams,<\/strong> que gana tres posiciones, con un <em>reach <\/em>del 6,2% y un descenso del 3,1%; <strong>Iberia,<\/strong> que gana un puesto, con el 5,8% y una bajada de 1,7%; <strong>Skyscanner,<\/strong> que pierde dos posiciones, con el 5,7% de <em>reach <\/em>y un descenso de 8,1%. Cierra el grupo <strong>Vueling,<\/strong> que entra por vez primera en el Top10 con un <em>reach <\/em>del 5,4%. El estudio confirma tambi\u00e9n un ligero descenso en el uso de las apps de viajes en el conjunto de apps m\u00f3viles, con un <em>reach <\/em>del 19,4%, un 0,2 puntos menos que en el segundo trimestre.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thesmartcityjournal.com\/wp-content\/uploads\/2019\/12\/Viajes_Q3_1.jpg\" alt=\"Viajes Q3_(1).jpg\" \/><\/p>\n<h3>Tecnolog\u00eda observacional<\/h3>\n<p>Desarrollada por <strong>Smartme Analytics,<\/strong> la <strong>Tecnolog\u00eda Observacional<\/strong> permite ofrecer un reflejo preciso del uso real de las apps por los usuarios m\u00f3viles a partir de una muestra representativa de la poblaci\u00f3n espa\u00f1ola, formada por m\u00e1s de 22.000 usuarios. El sistema registra con precisi\u00f3n y en tiempo real el uso de cualquier aplicaci\u00f3n en el m\u00f3vil, aportando un valor a\u00f1adido muy superior al de los estudios basados en las descargas o en encuestas. El <em>EGMobile<\/em> permite detectar tendencias muy interesantes, como el crecimiento en el uso de determinadas aplicaciones novedosas y permite a las marcas conocer su cuota de participaci\u00f3n en el mercado m\u00f3vil, las variaciones peri\u00f3dicas y la posici\u00f3n de sus competidores<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Booking ha mejorado un trimestre m\u00e1s su liderazgo entre las apps de viajes seg\u00fan el Estudio General Mobile, EGMobile, elaborado por la empresa pionera en Tecnolog\u00eda Observacional Smartme Analytics, correspondiente al tercer trimestre de 2019. En este per\u00edodo, Booking.com aument\u00f3 su reach un 8,8% hasta lograr un alcance del 43,1% entre los usuarios de aplicaciones\u2026<\/p>\n","protected":false},"author":2,"featured_media":4648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":109,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":4648,"_scj_intro_alt":"","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":4648,"_scj_full_alt":"","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"","_scj_media_provider":"","_scj_media_external_id":"","_scj_media_url":"","_scj_media_poster_id":0,"_scj_media_width":0,"_scj_media_height":0,"_scj_media_aspect_ratio":"","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"standard","scj_media_provider":"","scj_media_url":"","scj_full_caption":"","footnotes":""},"categories":[109],"tags":[],"class_list":["post-4650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booking mejora de nuevo su liderazgo entre las apps de viajes - thesmartcityjournal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/smart-tourism\/booking-mejora-de-nuevo-su-liderazgo-entre-las-apps-de-viajes\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booking mejora de nuevo su liderazgo entre las apps de viajes - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"Booking ha mejorado un trimestre m\u00e1s su liderazgo entre las apps de viajes seg\u00fan el Estudio General Mobile, EGMobile, elaborado por la empresa pionera en Tecnolog\u00eda Observacional Smartme Analytics, correspondiente al tercer trimestre de 2019. 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