{"id":7556,"date":"2021-05-11T05:52:50","date_gmt":"2021-05-11T03:52:50","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/the-plastic-museum-efimero-y-reciclable\/"},"modified":"2021-05-10T18:21:32","modified_gmt":"2021-05-10T16:21:32","slug":"the-plastic-museum-efimero-y-reciclable","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/sostenibilidad\/the-plastic-museum-efimero-y-reciclable","title":{"rendered":"The Plastic Museum, ef\u00edmero y reciclable"},"content":{"rendered":"<p><a href=\"https:&lt;a href=\"><\/a><em class=\"lead\">EsPl\u00e1sticos y la agencia Shackleton inaugura un museo destinado a mostrar el papel vital que los pl\u00e1sticos as\u00ed como las posibilidades que su reutilizaci\u00f3n y reciclado nos ofrecen<\/em><\/p>\n<p>EsPl\u00e1sticos, la plataforma que a\u00fana a los diferentes agentes que forman parte del sector, ha inaugurado el primer&nbsp;Museo del Pl\u00e1stico 100% reciclable&nbsp;del mundo: The Plastic Museum. Se trata de una&nbsp;iniciativa desarrollada por la<a href=\"https:\/\/controlpublicidad.com\/campanas-publicitarias\/shackleton-crea-la-campana-de-lanzamiento-de-abanca-privada\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>&nbsp;agencia Shackleton<\/strong><\/a>, para&nbsp;concienciar a la sociedad acerca de c\u00f3mo contribuyen los pl\u00e1sticos cuando se hace un uso correcto de los mismos, y mostrar de forma visual que el problema surge cuando no se gestiona bien su residuo o se hace un uso irresponsable del material.<\/p>\n<p>La idea es abrir&nbsp;sus puertas pensando en cerrarlas y reciclarlas&nbsp;con el objetivo de invitar a la reflexi\u00f3n del ciudadano sobre los pl\u00e1sticos, esos materiales que tanto ofrecen a la sociedad y para los que existen una soluciones efectivas y sostenibles de reciclado, que requieren de la colaboraci\u00f3n de todos, para combatir y superar el problema de las basuras marinas. The Plastic Museum fue inaugurado por Jose Luis Mart\u00ednez-Almeida, Alcalde de Madrid, quien&nbsp;declaraba: \u201cEste museo nos debe permitir tomar conciencia de que el pl\u00e1stico en s\u00ed no es bueno o malo sino depende del uso que nosotros hagamos. Por eso tomamos nota de la importancia de reducir, reciclar y reutilizar el pl\u00e1stico\u201d.<\/p>\n<p>El museo no solo contiene pl\u00e1stico, sino que est\u00e1 construido \u00edntegramente con ese material. A trav\u00e9s de las piezas que se pueden encontrar en su interior, como objetos esenciales para el cuidado sanitario, la comunicaci\u00f3n, la construcci\u00f3n, la alimentaci\u00f3n y la movilidad sostenible, el visitante podr\u00e1 tomar conciencia de todo lo que los pl\u00e1sticos nos aportan cuando se hace un uso correcto de los mismos. Adem\u00e1s, va a poder entender de una forma visual que&nbsp;el problema surge cuando no se gestiona bien su residuo o se hace un uso irresponsable del material.&nbsp;<\/p>\n<p>Tania Riera, Directora creativa de la agencia, explicaba: \u201cLa idea nace con forma de museo. Pero es que unas semanas despu\u00e9s, vivir\u00e1 en una pala de playa o un portal\u00e1piz de dise\u00f1o.&nbsp;El mensaje seguir\u00e1 viajando en esta colecci\u00f3n de&nbsp;<em><strong>souvenirs<\/strong><\/em>, la del \u00fanico museo del mundo que se recicla a s\u00ed mismo para fabricarlos\u201d.<\/p>\n<p>Ubicado en Madrid, en la Plaza de Juan Goytisolo, frente al Reina Sof\u00eda, el museo estar\u00e1&nbsp;abierto al p\u00fablico hasta el 16 de mayo, en horario de 11.00h a 19.00h. y su acceso ser\u00e1 gratuito. El d\u00eda 17 de mayo, D\u00eda Mundial del Reciclaje, se desmontar\u00e1 para reutilizar y reciclar todas sus piezas con el objetivo de trasladar la importancia que este gesto supone para sacar el m\u00e1ximo provecho de estos materiales.<\/p>\n<p>La iniciativa incluye, adem\u00e1s del propio edificio del museo y su colecci\u00f3n,&nbsp;el sitio&nbsp;<a href=\"https:\/\/www.theplasticmuseum.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>theplasticmuseum.com<\/strong><\/a>, un recorrido virtual por sus salas y piezas, y una campa\u00f1a de comunicaci\u00f3n exterior, audiovisual y de contenidos en redes sociales.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EsPl\u00e1sticos y la agencia Shackleton inaugura un museo destinado a mostrar el papel vital que los pl\u00e1sticos as\u00ed como las posibilidades que su reutilizaci\u00f3n y reciclado nos ofrecen EsPl\u00e1sticos, la plataforma que a\u00fana a los diferentes agentes que forman parte del sector, ha inaugurado el primer&nbsp;Museo del Pl\u00e1stico 100% reciclable&nbsp;del mundo: The Plastic Museum. Se\u2026<\/p>\n","protected":false},"author":2,"featured_media":7555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":59,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"video","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":7555,"_scj_intro_alt":"The Plastic Museum, ef\u00edmero y reciclable","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":7555,"_scj_full_alt":"The Plastic Museum, ef\u00edmero y reciclable","_scj_full_caption":"","_scj_full_class":"","_scj_full_float":"","_scj_media_type":"video","_scj_media_provider":"youtube","_scj_media_external_id":"1rvv9Xo-eqQ","_scj_media_url":"https:\/\/www.youtube.com\/watch?v=1rvv9Xo-eqQ","_scj_media_poster_id":7555,"_scj_media_width":640,"_scj_media_height":360,"_scj_media_aspect_ratio":"16:9","_scj_media_description":"","_scj_gallery_items":[],"_scj_related_post_ids":[],"_scj_additional_authors":[],"scj_layout_family":"video","scj_media_provider":"youtube","scj_media_url":"https:\/\/www.youtube.com\/watch?v=1rvv9Xo-eqQ","scj_full_caption":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-7556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Plastic Museum, ef\u00edmero y reciclable - thesmartcityjournal.com<\/title>\n<meta name=\"description\" content=\"EsPl\u00e1sticos, la plataforma que a\u00fana a los diferentes agentes que forman parte del sector, ha inaugurado el primer\u00a0Museo del Pl\u00e1stico 100% reciclable\u00a0del mundo: The Plastic Museum. Se trata de una\u00a0iniciativa desarrollada por la\u00a0agencia Shackleton, para\u00a0concienciar a la sociedad acerca de c\u00f3mo contribuyen los pl\u00e1sticos cuando se hace un uso correcto de los mismos, y mostrar de forma visual que el problema surge cuando no se gestiona bien su residuo o se hace un uso irresponsable del material.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesmartcityjournal.com\/es\/sostenibilidad\/the-plastic-museum-efimero-y-reciclable\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Plastic Museum, ef\u00edmero y reciclable - thesmartcityjournal.com\" \/>\n<meta property=\"og:description\" content=\"EsPl\u00e1sticos, la plataforma que a\u00fana a los diferentes agentes que forman parte del sector, ha inaugurado el primer\u00a0Museo del Pl\u00e1stico 100% reciclable\u00a0del mundo: The Plastic Museum. 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