{"id":7605,"date":"2021-05-14T05:45:33","date_gmt":"2021-05-14T03:45:33","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/esri-y-shoppertec-lanzan-una-solucion-de-location-intelligence-para-ayudar-al-sector-farmaceutico\/"},"modified":"2021-05-14T05:27:38","modified_gmt":"2021-05-14T03:27:38","slug":"esri-y-shoppertec-lanzan-una-solucion-de-location-intelligence-para-ayudar-al-sector-farmaceutico","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/smart-health\/esri-y-shoppertec-lanzan-una-solucion-de-location-intelligence-para-ayudar-al-sector-farmaceutico","title":{"rendered":"Esri y Shoppertec lanzan una soluci\u00f3n de location intelligence para ayudar al sector farmac\u00e9utico"},"content":{"rendered":"<p class=\"lead\"><em>Entre otros casos de uso, ShopperMap Salud permite determinar las mejores oportunidades de negocio a nivel <\/em><\/p>\n<p><a href=\"https:\/\/anws.co\/bYM6j\/{24a29cae-47e5-4d9b-8fe6-00b1c35e409a}\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Esri<\/strong><\/a>, l\u00edder global Sistemas de Informaci\u00f3n Geogr\u00e1fica (GIS) y la consultora <strong><a href=\"https:\/\/anws.co\/bYM6k\/{24a29cae-47e5-4d9b-8fe6-00b1c35e409a}\" target=\"_blank\" rel=\"nofollow noopener\">Shoppertec<\/a>,<\/strong> especializada en inteligencia y experiencia cliente, as\u00ed como en la llegada al mercado en el sector farmac\u00e9utico, han anunciado el lanzamiento de <strong>ShopperMap Salud<\/strong>, una soluci\u00f3n tecnol\u00f3gica de location intelligence dise\u00f1ada para ayudar a las empresas y organismos p\u00fablicos del sector farmac\u00e9utico y sanitario a tomar mejores decisiones analizando grandes vol\u00famenes de datos.<\/p>\n<p>Concretamente, ShopperMap Salud ofrece una serie de diversos paquetes de datos de todo el territorio espa\u00f1ol y de alta calidad, tanto del sector (por ejemplo, sobre farmacias, cl\u00ednicas dentales, hospitales, centros de salud, zonas b\u00e1sicas, \u00f3pticas, residencias\u2026), as\u00ed como otros datos sociodemogr\u00e1ficos e informaci\u00f3n sobre puntos de venta verificados y otros datos de m\u00faltiples fuentes alternativas, como apps m\u00f3viles y actividad en redes sociales.<\/p>\n<p>La herramienta permite analizar todo este conjunto de informaci\u00f3n mediante t\u00e9cnicas avanzadas de location intelligence para identificar oportunidades de negocio y tomar mejores decisiones, como determinar lugares \u00f3ptimos para lanzar productos y campa\u00f1as, teniendo en cuenta el nivel de competencia, perfil del comprador, informaci\u00f3n sociodemogr\u00e1fica, o conocer las zonas m\u00e1s atractivas para optimizar las visitas de las redes de ventas.<\/p>\n<p>Todos estos an\u00e1lisis pueden ser reflejados en cuadros de mandos y mapas inteligentes interactivos, visuales e intuitivos que permiten tomar decisiones de manera m\u00e1s r\u00e1pida sin necesidad de poseer grandes conocimientos t\u00e9cnicos. Asimismo, ShopperMap Salud ya incluye plantillas y mapas generados previamente para que los usuarios simplemente los apliquen a sus datos y el despliegue pueda ser \u00e1gil, centr\u00e1ndose en el desarrollo del negocio, en lugar del despliegue t\u00e9cnico.<\/p>\n<p>\u201cA causa de la pandemia de COVID-19, es hoy m\u00e1s importante que nunca disponer de datos sanitarios homog\u00e9neos, unificados y ya tratados geogr\u00e1ficamente. Los datos de ShopperMap Salud no s\u00f3lo ser\u00e1n \u00fatiles para los laboratorios y distribuidores del sector farmac\u00e9utico, sino que cualquier organismo que trabaje en el \u00e1mbito sociosanitario podr\u00e1 beneficiarse de disponer de informaci\u00f3n de calidad sobre farmacias, cl\u00ednicas y otros centros privados ya integrada en una plataforma de inteligencia geoespacial\u201d, se\u00f1ala Jaime Nieves, Responsable de Datos y Servicios Geoespaciales.<\/p>\n<p>\u201cLo estamos viendo d\u00eda a d\u00eda, y m\u00e1s a\u00fan en este entorno pand\u00e9mico en el que nos encontramos. El uso inteligente del dato aporta un valor diferencial, que permite a laboratorios y distribuidores del sector farmac\u00e9utico, equipos de marketing y comerciales, y cualquier organismo del \u00e1mbito sociosanitario, dar un paso m\u00e1s all\u00e1 identificando oportunidades y optimizando la gesti\u00f3n de su negocio. En el contexto en el que nos encontramos, ShopperMap Salud es una herramienta cr\u00edtica que, gracias a la integraci\u00f3n de los datos con las variables geogr\u00e1ficas, permite optimizar los recursos y elegir d\u00f3nde invertir\u201d, a\u00f1ade Jose Antonio Andreu, Socio Director de Shoppertec.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre otros casos de uso, ShopperMap Salud permite determinar las mejores oportunidades de negocio a nivel Esri, l\u00edder global Sistemas de Informaci\u00f3n Geogr\u00e1fica (GIS) y la consultora Shoppertec, especializada en inteligencia y experiencia cliente, as\u00ed como en la llegada al mercado en el sector farmac\u00e9utico, han anunciado el lanzamiento de ShopperMap Salud, una soluci\u00f3n tecnol\u00f3gica\u2026<\/p>\n","protected":false},"author":2,"featured_media":7604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":87,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":7604,"_scj_intro_alt":"Esri y Shoppertec lanzan una soluci\u00f3n de location intelligence para ayudar al sector farmac\u00e9utico","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":7604,"_scj_full_alt":"Esri y Shoppertec lanzan una soluci\u00f3n de location intelligence para ayudar al sector 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