{"id":8865,"date":"2021-09-09T05:26:56","date_gmt":"2021-09-09T03:26:56","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/furtivo-transformando-el-sector-hospitality\/"},"modified":"2021-09-08T17:58:02","modified_gmt":"2021-09-08T15:58:02","slug":"furtivo-transformando-el-sector-hospitality","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/smart-tourism\/furtivo-transformando-el-sector-hospitality","title":{"rendered":"Furtivo, transformando el sector\u00a0hospitality"},"content":{"rendered":"<p class=\"lead\"><em>M\u00e1s de 15 proyectos, 3.500 habitaciones y 90M\u20ac de inversi\u00f3n gestionada durante su primer a\u00f1o de vida<\/em><\/p>\n<p>Con esp\u00edritu transgresor, ganas de transformar un sector tradicional como el de&nbsp;<em>hospitality<\/em>&nbsp;y un servicio boutique a medida, nace <strong>FURTIVO<\/strong>: el&nbsp;<em>partner<\/em>&nbsp;c\u00f3mplice que todo aquel que se dedique a transformar hoteles querr\u00eda tener cerca.&nbsp;<\/p>\n<p><strong>Furtivo<\/strong> es una consultor\u00eda boutique especializada en proyectos de&nbsp;<em>hospitality<\/em>, asesor\u00eda estrat\u00e9gica, gesti\u00f3n de proyectos, dise\u00f1o interior y dise\u00f1o de marca para todo tipo de propietarios de inmuebles hoteleros que buscan transformar o reposicionar sus activos mediante un nuevo estilo, un cambio de categor\u00eda, un nuevo tipo de cliente, etc.<\/p>\n<p>Esta visi\u00f3n de negocio es la que llev\u00f3&nbsp;a <strong>Javier Mu\u00f1oz Posse<\/strong> a crear <strong>Furtivo<\/strong> en julio de 2020: \u00ab<em>Furtivo es la respuesta a una necesidad del mercado hotelero inmerso en un proceso de profesionalizaci\u00f3n y crecimiento constantes en los&nbsp;\u00faltimos a\u00f1os. Desde mi experiencia como responsable de proyectos en grandes cadenas hoteleras, echaba en falta la figura de un socio cercano, c\u00f3mplice y especializado en el sector con el que trabajar<\/em>\u00ab, se\u00f1ala el C<strong>EO y fundador de Furtivo.<\/strong><\/p>\n<p>As\u00ed&nbsp;naci\u00f3&nbsp;el esp\u00edritu Furtivo: disruptivo, innovador, capaz de ejecutar la transformaci\u00f3n necesaria dando el servicio completo.<\/p>\n<p><em>Especialistas en el SECTOR Hospitality<\/em><\/p>\n<p>En su primer a\u00f1o, <strong>Furtivo<\/strong> ha gestionado 90M\u20ac&nbsp;de inversi\u00f3n, desarrollado m\u00e1s de <strong>15 proyectos y 3.500 habitaciones<\/strong> en hoteles en varios pa\u00edses del mundo. Adem\u00e1s, la compa\u00f1\u00eda trabaja mano a mano con el principal inversor hotelero en Espa\u00f1a, con propietarios noruegos de hoteles en Canarias y est\u00e1&nbsp;realizando el&nbsp;<em>flasgship<\/em>&nbsp;en Madrid para una cadena hotelera estadounidense.<\/p>\n<p>El mercado hotelero atraviesa un momento de intensa transformaci\u00f3n, y no solo a ra\u00edz de la pandemia. Tradicionalmente las empresas hoteleras compraban y operaban los hoteles, pero esa tendencia ha cambiado en las&nbsp;\u00faltimas d\u00e9cadas. Ahora, son los grandes propietarios y fondos de inversi\u00f3n quienes compran los activos y est\u00e1n cada vez m\u00e1s presentes en un mercado del que no son especialistas en transformar sus activos. Por eso, necesitan un&nbsp;<em>partner<\/em>&nbsp;profesional y conocedor del negocio que les aporte solidez y experiencia, que les asegure rentabilidad, optimizaci\u00f3n de costes y tiempos en el desarrollo de proyectos.<\/p>\n<p>Furtivo da respuesta a las necesidades de todo tipo de clientes, convirti\u00e9ndose en su c\u00f3mplice para todo: ofrece servicios boutique de consultor\u00eda y asesor\u00eda estrat\u00e9gica, project management, dise\u00f1o interior y dise\u00f1o de marca especializado para el sector hotelero -urbano o vacacional-. Como afirma <strong>Javier Mu\u00f1oz<\/strong>,&nbsp;\u00ab<em>cuando un propietario o cadena hotelera busca reposicionar su hotel o su portfolio de hoteles, queremos que piense en Furtivo como su partner<\/em>\u00ab.<\/p>\n<p><em>El equipo furtivo<\/em><\/p>\n<p>El alma de Furtivo est\u00e1&nbsp;en su equipo. Multidisciplinar&nbsp;\u2013&nbsp;compuesto por arquitectos, ingenieros,&nbsp;<em>project managers<\/em>&nbsp;\u2013&nbsp;con amplia experiencia en proyectos internacionales, cercanos&nbsp;al cliente, con una visi\u00f3n disruptiva y una apuesta decidida por el talento joven.\u00bb<em>Nuestro equipo se distingue por trabajar de forma cercana, codo con codo, como extensi\u00f3n del departamento t\u00e9cnico del propietario o de una empresa hotelera. Nosotros ganamos en el cara a cara, hablamos de persona a persona<\/em>\u00ab, explica Javier Mu\u00f1oz.<\/p>\n<p>Su oficina, en la c\u00e9ntrica calle madrile\u00f1a de <strong>Claudio Coello<\/strong>, simboliza ese esp\u00edritu furtivo. Rompedora, atrevida y con altas dosis de dise\u00f1o, es un lugar para trabajar en equipo, pero tambi\u00e9n inspirarse.<\/p>\n<p><em>Emprendimiento disruptivo<\/em><\/p>\n<p><strong>Javier Mu\u00f1oz, arquitecto, Executive MBA del IESE<\/strong> y emprendedor con m\u00e1s de 8 a\u00f1os de experiencia liderando proyectos internacionales en el sector de&nbsp;<em>hospitality<\/em>&nbsp;es el alma intr\u00e9pida que insufl\u00f3&nbsp;vida a<strong> Furtivo<\/strong>. Previamente, <strong>Javier fue director de Dise\u00f1o y Arquitectura del grupo hotelero Radisson y responsable de proyectos en el grupo NH<\/strong>, ocup\u00e1ndose del reposicionamiento en Europa, Estados Unidos y Latinoam\u00e9rica.<\/p>\n<p>Como experto en el sector, su an\u00e1lisis le ha permitido entender las necesidades cambiantes del mercado y poder ofrecer tanto a las compa\u00f1\u00edas propietarias como a las empresas responsables de la gesti\u00f3n, una colaboraci\u00f3n que les permita optimizar tiempo y costes de la mano de un gran dise\u00f1o.<\/p>\n<p>Con ello, se alcanza la misi\u00f3n de Furtivo: crear valor a empresas de&nbsp;<em>hospitality<\/em>&nbsp;y sus propietarios, optimizando sus inversiones con un dise\u00f1o relevante para el cliente de hoy pero que sabe envejecer en el tiempo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 15 proyectos, 3.500 habitaciones y 90M\u20ac de inversi\u00f3n gestionada durante su primer a\u00f1o de vida Con esp\u00edritu transgresor, ganas de transformar un sector tradicional como el de&nbsp;hospitality&nbsp;y un servicio boutique a medida, nace FURTIVO: el&nbsp;partner&nbsp;c\u00f3mplice que todo aquel que se dedique a transformar hoteles querr\u00eda tener cerca.&nbsp; Furtivo es una consultor\u00eda boutique especializada\u2026<\/p>\n","protected":false},"author":2,"featured_media":8864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":109,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":8864,"_scj_intro_alt":"Furtivo, transformando el sector\u00a0hospitality","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":8864,"_scj_full_alt":"Furtivo, transformando el 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