{"id":9427,"date":"2021-10-28T05:27:35","date_gmt":"2021-10-28T03:27:35","guid":{"rendered":"https:\/\/thesmartcityjournal.cibeles.net\/sin-categorizar\/tequila-el-caso-de-exito-en-mexico\/"},"modified":"2021-10-27T19:39:38","modified_gmt":"2021-10-27T17:39:38","slug":"tequila-el-caso-de-exito-en-mexico","status":"publish","type":"post","link":"https:\/\/www.thesmartcityjournal.com\/es\/smart-tourism\/tequila-el-caso-de-exito-en-mexico","title":{"rendered":"Tequila: el caso de \u00e9xito en M\u00e9xico"},"content":{"rendered":"<p class=\"lead\"><em>El Municipio, en el Estado de Jalisco, se ha posicionado como el primer Destino Tur\u00edstico Inteligente de M\u00e9xico, revestido de un ambicioso proyecto que contempla una ruta de acci\u00f3n hasta el a\u00f1o 2040<\/em><\/p>\n<p>Nombrado <strong>Pueblo M\u00e1gico en 2003<\/strong> por la <strong>Secretar\u00eda de Turismo Federal de M\u00e9xico<\/strong>, <strong>Tequila<\/strong> tiene en marcha diversos mecanismos para obtener una gran cantidad de informaci\u00f3n, gracias a una infraestructura tecnol\u00f3gica en continuo desarrollo.<\/p>\n<p>El monitoreo al destino se logra por medio de 20 Access Points y 20 c\u00e1maras antivandalismo, logrando as\u00ed una cobertura para 5 km2 de establecimientos y lugares de esparcimiento, un centro de monitoreo de seguridad y una oficina de transformaci\u00f3n. De esta manera, mediante la cobertura, las c\u00e1maras permiten potenciar la gesti\u00f3n del tr\u00e1fico, al cuantificar en tiempo real autom\u00f3viles y personas que transitan por zonas determinadas de alto flujo.<\/p>\n<p>Esta informaci\u00f3n, a su vez, se traduce hacia una aplicaci\u00f3n m\u00f3vil que notifica de manera masiva a todos los usuarios y alerta sobre zonas saturadas, ubicaci\u00f3n de estacionamientos y tiempos de acceso a las atracciones del destino. En la l\u00ednea de optimizaci\u00f3n de la experiencia del visitante a Tequila, la app le muestra las atracciones cercanas, as\u00ed comola posibilidad de generar las reservas correspondientes, en tanto permite visualizar el cat\u00e1logo de estacionamientos y de actividades disponibles.<\/p>\n<p>Por otra parte, en Tequila se implement\u00f3 un sensor ciudadano, lo que conlleva a contar con m\u00e1s datos que apunten a desarrollar estrategias orientadas a las necesidades de los ciudadanos y mejorar el mantenimiento de los servicios, generando mayor confianza hacia la ciudad.<\/p>\n<p>Con el avance de Tequila hacia un Pueblo M\u00e1gico y Ciudad Inteligente, el siguiente paso a tomar, en materia de big data, es consolidar un modelo que permita la actualizaci\u00f3n tecnol\u00f3gica y, as\u00ed, continuar con la recopilaci\u00f3nde informaci\u00f3n. De lo contrario, el riesgo es caer en la obsolescencia tecnol\u00f3gica y poner freno al desarrollo del municipio.<\/p>\n<p>El uso de datos masivos se encuentra en un proceso de maduraci\u00f3n y a\u00fan falta para que en el sector turismo se explote su verdadero potencial. No obstante que exista el deseo por adoptar una estrategia de big data, estarequiere contar con la tecnolog\u00eda necesaria para almacenar y procesar los grandes vol\u00famenes de informaci\u00f3n y con personal altamente capacitado, como especialistas en ciencia de datos. De este modo, destinos en municipios peque\u00f1os o pymes ver\u00e1n todav\u00eda a largo plazo incorporar proyectos orientados al uso de datos masivos, debido a la necesidad de contar con el presupuesto para proveerse de infraestructura tecnol\u00f3gica y expertos en gesti\u00f3n de datos.<\/p>\n<p>Otro aspecto a tomar en consideraci\u00f3n es la importancia en la protecci\u00f3n de datos y trabajar con informaci\u00f3n agregada para no exponer la privacidad de los turistas, siempre alineados a cumplir los est\u00e1ndares legales y \u00e9ticos.<\/p>\n<p>Por otra parte, para los gobiernos, en materia de transparencia, es fundamental la apertura de datos (open data) parafomentar la participaci\u00f3n ciudadana y que estos sirvan de insumo a los empresarios y emprendedores para generar oportunidades de negocio.<\/p>\n<p>No obstante, los retos que conlleva incorporar una estrategia de big data para los destinos es pieza clave para dirigir la transformaci\u00f3n hacia un Smart Destination. Y es que sin informaci\u00f3n que produzca inteligencia, los destinos caminan a ciegas en un entorno cada vez m\u00e1s digital e hiper conectado, perdiendo competitividad al reducir la capacidad de gesti\u00f3n y de potenciar la experiencia del turista.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Municipio, en el Estado de Jalisco, se ha posicionado como el primer Destino Tur\u00edstico Inteligente de M\u00e9xico, revestido de un ambicioso proyecto que contempla una ruta de acci\u00f3n hasta el a\u00f1o 2040 Nombrado Pueblo M\u00e1gico en 2003 por la Secretar\u00eda de Turismo Federal de M\u00e9xico, Tequila tiene en marcha diversos mecanismos para obtener una\u2026<\/p>\n","protected":false},"author":2,"featured_media":9426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_scj_primary_category_id":109,"_scj_featured":false,"_scj_featured_from":"","_scj_featured_until":"","_scj_featured_order":0,"_scj_visibility_class":"current","_scj_layout_family":"standard","_scj_article_style":"","_scj_display_overrides":[],"_scj_intro_image_id":9426,"_scj_intro_alt":"Tequila: el caso de \u00e9xito en M\u00e9xico","_scj_intro_caption":"","_scj_intro_class":"","_scj_intro_float":"","_scj_full_image_id":9426,"_scj_full_alt":"Tequila: el caso de \u00e9xito en 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