Inaugurated in 2016, it is the first all-women business and technology park in Saudi Arabia and aims to provide knowledge-based employment for women.
Wipro Limited, a leading global information technology, consulting and business process services company and Women’s Business Park of the Kingdom of Saudi Arabia (KSA) recently partnered with Salesforce to host a workshop series for women in Saudi Arabia to help them become certified professionals of Salesforce solutions amid burgeoning demand for specialized talent in the country.
The Women's Business Park (WBP), a state-of-the-art Business Center, is the result of a joint venture between Princess Nourah University (PNU), the largest women’s university in the world, and Wipro Arabia Ltd. Inaugurated in 2016, it is the first all-women business and technology park in Saudi Arabia and aims to provide knowledge-based employment for women.
A key focus area of the WBP is skill development that will enable Saudi women professionals to become savvier technologists and take advantage of the emerging opportunities. Companies in the Middle East are seeing increased demand for highly skilled employees who can help them leverage customer relationship management (CRM) and related technologies to accelerate digital transformation. This workshop was one of the several upskilling initiatives designed to meet the industry demand for specialized digital talent.
“Women looking to succeed in the competitive tech industry need to have a knowledge of the most advanced tools and solutions, and upskilling initiatives are crucial in helping them achieve their goals. Over the years, the WBP has supported women in the region to fulfill their career aspirations, and these workshops have further helped power a positive change,” said Nada Alqunaibit – CEO and Business Head, Women’s Business Park.
“CRM expertise, integral to today’s digital economy, is seeing a rising demand across the Middle East region. We recognize the importance of having a skilled and diverse workforce capable of meeting the needs of enterprises in this region. This workshop was a step forward in fulfilling such upskilling requirements, and we are committed to making this an ongoing process,” said Yogesh Agarwal, Global Head – Learning & Development, Wipro Salesforce Practice, Wipro Limited.
“With proper training and certification, all professionals can support the integration of their company’s marketing, sales, commerce, service, and IT team functions on a unified CRM platform. We look forward to conducting additional upskilling initiatives in the region to ensure more certified experts are equipped to help organizations leverage Salesforce to power their entire suite of connected apps,” said Jake Callaway, Regional Head, Middle East - Wipro Salesforce Practice, Wipro Limited.
"Salesforce is proud to support our partner Wipro and the Women's Business Park in Saudi Arabia, on what I feel is an incredible opportunity to develop local Salesforce talent, whilst also empowering more women in technology. This training program has helped to build a strong team of Salesforce certified professionals, and we look forward to all these talented individuals working on some amazing customer experience projects across the Middle East region,” said Mukesh Kumar, RVP, Alliances and Channels, MENA, Salesforce.
This inaugural upskilling initiative was focused on the ADM 201 and Platform Developer I certifications. Ten women Wipro - Salesforce team members participated in this training.