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strategic communication

Saudi Arabia’s Public Relations Sector Strengthens Its Position Among the Fastest-Growing Markets Globally

Saudi Arabia’s Public Relations Sector Strengthens Its Position Among the Fastest-Growing Markets Globally

This model affirms that communication is no longer a merely supportive function but a strategic component that significantly influences competitive advantage and institutional value  The global public relations sector is undergoing a profound strategic transformation that is reshaping its role within economic systems, driven by rapid technological advancement, shifting audience behavior, and evolving measurement tools.…

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