The Most Instagrammable Bookshops in Europe, revealed 

For book-worm travellers, France, Italy, and Portugal top the list of Instagrammable bookshops in Europe

Recent news has revealed the number of independent bookshops has hit a 10-year high alongside a reported rise in children reading due to the popularity of ‘Booktok’. With this in mind, The Knowledge Academy conducted a new study using Instagram hashtag data to find the most Instagrammable bookshops across Europe for those wanting to grab their next book haul in the best location possible.

Key findings of the study include:

• Instagram data reveals that Paris, France is the home of the most photogenic bookstore.
• For book-worm travellers, France, Italy, and Portugal top the list of Instagrammable bookshops in Europe.
• The UK claimed three spots in the top 10 list, with photogenic bookshops in London and Alnwick.

We hope you find this release useful. If you do end up using it, we would very much appreciate a link to: https://www.theknowledgeacademy.com who commissioned the data. A linked credit allows us to keep supplying you with future content that you may find useful.

1. Shakespeare & Company, France

At number one, Shakespeare & Company in Paris, France was found to be the most Instagrammable bookshop in Europe, with 93,955 Instagram hashtags referencing the famous store. 

First opening in 1951, keen travellers can find the flagship store located on the banks of the Seine, opposite Notre Dame and can enjoy English-language books and a coffee or meal from the café while they read.

2. Livraria Lello, Portugal

The second most Instagrammable bookstore is Livraria Lello located in Porto, boasting 90,495 hashtag mentions. 

First built in 1906, the bookstore features artistic installations and exhibitions focusing on the mission of valuing books and authors. You can also reserve an appointment to their Gemma space, and view their collection of rare books, manuscripts and first editions. 

Situated in a neo-Gothic building, the bookstore features grand staircases, wooden walls and a stained glass ceiling, so it’s clear to see why this library is so frequently shared on the ‘gram. 

3. Libreria Acqua Alta, Italy

Although canals and books don’t necessarily mix, you can also find the third most Instagrammable bookshop in Venice, Italy, as Libreria Acqua Alta has been mentioned 56,414 times on Instagram hashtags.

With a different aesthetic to other shops on the list, the Italian bookstore keeps their books in bathtubs, rowboats, canoes and even a gondola, as a means to protect them against the flood risk that comes with being in the city. 

4. Daunt Books, England

Located on Marylebone High Street, London, Daunt Books places fourth with 29,632 Instagram hashtag references. 

Founded in 1990 by former banker James Daunt, the Marylebone branch of the chain is housed in a former Edwardian bookshop, with visitors able to bask in (and take some photos of) the building’s long oak galleries, skylighted ceiling and William Morris prints.

5. Bouquinistes, France

Situated along the banks of the Seine River, the Bouquinistes of Paris comes fifth on the list, with 24,205 Instagram mentions. 

Although the presence of booksellers along the Seine dates back to the 16^th century, it wasn’t until 1859 that the Paris city government allowed them to establish the permanent stands that stretch alongside the river today, stocking around 30,000 used books, including rare and original editions. 

6. Hatchard’s, England

Placing tenth on the list is Hatchard’s in London, England with 11,866 hashtags. Claiming to be the oldest bookshop in the United Kingdom, the store was first founded in 1797 by John Hatchard and holds three royal warrants.

The Piccadilly store moved to its location in 1801 and houses books over five floors. With curved bay windows outside, and historic photographs and catalogues on the inside, the store is perfect for those looking to experience some history while also taking some beautiful photos.