Headset competition heats up, industrial metaverse 'exceeding expectations,' and other metaverse stories you need to read

This regular roundup brings you a selection of the latest news and updates on the development of the metaverse

Top metaverse stories: Apple enters the headset market; Industrial and enterprise metaverse 'exceeding expectations'; and Microsoft's Activision Blizzard takeover blocked.

1. Apple enters the headset market as Meta plans new Quest 3

Apple has launched an augmented reality (AR) headset, marking a shift forward in the technology that could help bring the realization of the metaverse a step closer.

Apple's Vision Pro headset – the brand's first new product launch in over a decade – is being billed as a "spatial computer" that "lets users interact with digital content in a way that feels like it is physically present in their space".

The Vision Pro overlays real-world environments with elements of AR, and allows 100% virtual reality (VR) experiences. Its ultra-high-resolution display has 23 million pixels and a custom dual-chip design to prevent the kind of visual lags that would impair metaverse experiences. The price of Vision Pro will start at $3,499.

Apple appears to be pushing hard to make headway in the headset market. The news comes amid reports that the firm has bought US-based AR start-up Mira, which makes headsets for other firms and the US Army.

Meta will be launching a new higher-resolution headset at some point this year. The Quest 3 will offer VR and mixed-reality experiences and will feature "pancake optics" to improve visuals, as well as a next-generation chipset developed with Qualcomm Technologies to create smoother graphics. It will be priced from $499.99.

2. Industrial and enterprise metaverse are 'exceeding expectations'

Developments in the industrial and enterprise metaverse are "exceeding expectations", according to a new study by Nokia and EY.

Companies already using the metaverse for industrial and enterprise applications are seeing major cost reductions – up to 15 percentage points in terms of capital expenditure and six percentage points for operational expenditure, The Metaverse at Work report says. This is beyond what firms in the planning phases for these applications have been forecasting.

The most common use cases include aiding with design and testing, such as through virtual prototypes, and optimizing elements of production and delivery, such as supply chains.

Almost 60% of companies who intend to venture into the industrial or enterprise metaverses have already got at least a pilot programme running, the report says.

The US and UK are ahead in these metaverse spaces, with 65% of report respondents in the US and 64% in the UK currently beyond the pilot stage or having fully deployed at least one industrial or enterprise metaverse use case.

However, there are still hurdles to overcome, including the set-up of extensive technical elements, particularly in cloud computing, AI, and network infrastructure and connectivity. Finding people with the right expertise in these areas is also an obstacle, the report says.

3. News in brief: Top metaverse stories

  • Universal Studios is working on the integration of metaverse technologies into its theme parks. This includes merging rides with augmented reality experiences where visitors can compete in games against each other, according to Forbes. It says metaverse technologies could "completely revolutionize theme parks worldwide".
  • Other applications are also emerging in the tourism sector. French hotel group Accor is creating metaverse-enhanced experiences of Pompeii for guests staying in the city, enabling them to see what it might have been like before it was destroyed by the eruption of Mount Vesuvius. Accor also says the metaverse could revolutionize training in the hospitality industry by allowing staff to learn and test out new skills in virtual environments.

4. More on the metaverse on Agenda

  • AI is supporting the work of many industries in the metaverse, say the World Economic Forum's Kelly Ommundsen and Jaci Eisenberg. From helping with research and innovation to facilitating collaboration and knowledge exchange, here are the ways AI is speeding up the development of the metaverse.
  • The metaverse has the potential to be more inclusive than the offline world, but a comprehensive approach is needed to address inclusion at every touchpoint. Inter-organizational initiatives and individual ownership will be key to ensuring the metaverse moves in this direction.
  • How will the metaverse alter our body language and other "Presence and Awareness Cues" (PAACs)? Around 90% of consumers rely on PAACs in their daily online interactions, but little systemic work has been done to develop standards and safety practices in this area.

 

Author: Cathy Li Head, AI, Data and Metaverse; Member of the Executive Committee, World Economic Forum Geneva

 

Headset competition heats up, industrial metaverse 'exceeding expectations,' and other metaverse stories you need to read

Headset competition heats up, industrial metaverse 'exceeding expectations,' and other metaverse stories you need to read

This regular roundup brings you a selection of the latest news and updates on the development of the metaverse

Top metaverse stories: Apple enters the headset market; Industrial and enterprise metaverse 'exceeding expectations'; and Microsoft's Activision Blizzard takeover blocked.

1. Apple enters the headset market as Meta plans new Quest 3

Apple has launched an augmented reality (AR) headset, marking a shift forward in the technology that could help bring the realization of the metaverse a step closer.

Apple's Vision Pro headset – the brand's first new product launch in over a decade – is being billed as a "spatial computer" that "lets users interact with digital content in a way that feels like it is physically present in their space".

The Vision Pro overlays real-world environments with elements of AR, and allows 100% virtual reality (VR) experiences. Its ultra-high-resolution display has 23 million pixels and a custom dual-chip design to prevent the kind of visual lags that would impair metaverse experiences. The price of Vision Pro will start at $3,499.

Apple appears to be pushing hard to make headway in the headset market. The news comes amid reports that the firm has bought US-based AR start-up Mira, which makes headsets for other firms and the US Army.

Meta will be launching a new higher-resolution headset at some point this year. The Quest 3 will offer VR and mixed-reality experiences and will feature "pancake optics" to improve visuals, as well as a next-generation chipset developed with Qualcomm Technologies to create smoother graphics. It will be priced from $499.99.

2. Industrial and enterprise metaverse are 'exceeding expectations'

Developments in the industrial and enterprise metaverse are "exceeding expectations", according to a new study by Nokia and EY.

Companies already using the metaverse for industrial and enterprise applications are seeing major cost reductions – up to 15 percentage points in terms of capital expenditure and six percentage points for operational expenditure, The Metaverse at Work report says. This is beyond what firms in the planning phases for these applications have been forecasting.

The most common use cases include aiding with design and testing, such as through virtual prototypes, and optimizing elements of production and delivery, such as supply chains.

Almost 60% of companies who intend to venture into the industrial or enterprise metaverses have already got at least a pilot programme running, the report says.

The US and UK are ahead in these metaverse spaces, with 65% of report respondents in the US and 64% in the UK currently beyond the pilot stage or having fully deployed at least one industrial or enterprise metaverse use case.

However, there are still hurdles to overcome, including the set-up of extensive technical elements, particularly in cloud computing, AI, and network infrastructure and connectivity. Finding people with the right expertise in these areas is also an obstacle, the report says.

3. News in brief: Top metaverse stories

  • Universal Studios is working on the integration of metaverse technologies into its theme parks. This includes merging rides with augmented reality experiences where visitors can compete in games against each other, according to Forbes. It says metaverse technologies could "completely revolutionize theme parks worldwide".
  • Other applications are also emerging in the tourism sector. French hotel group Accor is creating metaverse-enhanced experiences of Pompeii for guests staying in the city, enabling them to see what it might have been like before it was destroyed by the eruption of Mount Vesuvius. Accor also says the metaverse could revolutionize training in the hospitality industry by allowing staff to learn and test out new skills in virtual environments.

4. More on the metaverse on Agenda

  • AI is supporting the work of many industries in the metaverse, say the World Economic Forum's Kelly Ommundsen and Jaci Eisenberg. From helping with research and innovation to facilitating collaboration and knowledge exchange, here are the ways AI is speeding up the development of the metaverse.
  • The metaverse has the potential to be more inclusive than the offline world, but a comprehensive approach is needed to address inclusion at every touchpoint. Inter-organizational initiatives and individual ownership will be key to ensuring the metaverse moves in this direction.
  • How will the metaverse alter our body language and other "Presence and Awareness Cues" (PAACs)? Around 90% of consumers rely on PAACs in their daily online interactions, but little systemic work has been done to develop standards and safety practices in this area.

 

Author: Cathy Li Head, AI, Data and Metaverse; Member of the Executive Committee, World Economic Forum Geneva

 


Most Read

We use cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.