Minsait introduces a solution to increase sales and client loyalty

Promo Codes generates promotional codes that can be exchanged for discounts or other services in the event of booking cancellations or delays. This facilitates the company’s gradual return to activity and guarantees incomes

Minsait, an Indra company, has launched its Promo Codes solution on the market, specially designed to increase sales in Tourism and loyalty and satisfaction from clients who are traveling at a time of crisis, such as the one which the sector is facing during the expansion of COVID-19 and the uncertainties regarding the gradual return to activity. The tourism market is the one that has been affected the most by the COVID-19 crisis on a global scale. However, the expected new transits and reservations create good expectations for a sector which, nonetheless, demands adaptation in record time to the situation caused by the virus and to the new operating models; in order to guarantee services and provide safety to travelers.

Promo Codes is a module that applies across the board to all travel and tourism companies; through it promotional codes are generated with features to handle swaps, such as effective dates or types of services, etc.; a kind of flexible discount that can be used as a deduction or as a voucher as a credit note due to a cancellation. In this way, the solution helps the companies resume their activities and protect income in the event of possible pulling out by customers at the last minute or cancellations due to fear of traveling, since it offers an exchange alternative that meets their needs and also guarantees the investment expected by the airline or establishment.

This tool in cloud mode is specially designed to attract new clients, increase sales and client loyalty and boost their satisfaction. It has remarkable features that make it a unique proposal for the travel and tourism industry as it encourages the recommendation of accommodations and destinations and creates personalized discounts for final travelers. As regards specific travel and tourism industries, both transport and accommodation and other restaurant services, Promo Codes promotes sales in specific channels and makes it possible to measure results by campaign, promotional code or user. With the system, promotions by dates of sale and stay can be defined, as well as specific days of the week; reservations to various types of travelers can also be promoted (such as couples or families); and it can share promotional codes a defined number of times.

"Tourism accounts for 10% of world GDP. Although it has been the most threatened sector by the Coronavirus crisis, its value is incalculable. For this reason, a period of uncertainty like the current one must also generate new opportunities for change and new models that help to grow. If before the pandemic, digital transformation was already important, now it has become essential to remain in the market”, said Emilio Mora, director of Travel at Minsait.

Promo Codes are part of the Onesait Travel suite, Minsait's global package for the travel and tourism sector with which the IT company has adapted emerging technologies to new business processes, focusing on customer centralization, access and interconnection of devices and the digital transformation of businesses, which have become key elements to evolve and increase competitiveness. In this regard, the Promo Codes solution joins other technologies that Minsait is adapting or developing to encourage activity in Tourism after the lockdown due to COVID-19, thus helping its companies to improve the level of security and the user experience with the most efficient and productive resources.

When it comes to the traveler or end customer, Minsait is working on new ideas to improve the digital check-in processes, as well as the digital management of the traveler life cycle, addressing a greater automation and control of the trip that allows travelers to enjoy all the services in safe and secure conditions and with capacities of efficiency and profitability for the supplying companies. Minsait's technological capacity has been essential to revitalize the travel and tourism sector in the post-Covid era, thanks to its commitment to agile and disruptive digitalization that reinforces digital channels, automates operations and prioritizes the security and safety of those who choose to travel.

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