San Francisco Launches Census Week of Action

San Francisco

Census Week of Action includes safe community outreach events, phone banking, and public service announcements from the San Francisco Giants and Golden State Warriors

Mayor London N. Breed today launched San Francisco’s Census Week of Action. The week of action is part of the City’s SF Counts campaign, which aims to increase the self-response rate for Census 2020 by reaching out to hard-to-count communities, providing technical assistance, and educating the public that the Census is set to end on September 30th. City officials and departments, community organizations, faith leaders, and the business community are all mobilizing to help San Francisco obtain a complete census count.

“The Census is an important measurement of our community. In these tough economic times, we must protect critical federal resources for lifesaving programs and we must preserve our voice in the electoral process,” said Mayor Breed. “San Franciscans can help in a meaningful way by filling out the Census today and ensuring friends and family members do the same.”

San Francisco’s current self-response rate for the 2020 Census is 65.6%, compared to 2010’s final self-response rate of 68.5%. The statewide self-response rate for this year’s census is currently 68.6%. Strategies to improve the count include in-person assistance in Civic Center, Chinatown, Bayview and the Mission District, phone banking by community-based organizations and City departments, door-to-door canvassing in undercounted communities, as well as additional outreach by trusted community leaders.

Since July 2019, San Francisco has been working with a network of over 30 City-funded community-based organizations, businesses, labor, the San Francisco Complete Count Committee, and hundreds of volunteers to conduct outreach to residents and encourage them to attend one of the in-person events if they need help filling out the census.

“San Francisco is united during our Citywide Census Week of Action to improve our count,” said City Administrator Naomi M. Kelly. “We thank the community groups, local sports teams and faith-based organizations that are helping us complete the count and ensure we get our fair share of federal funding.”

San Francisco Giants announcer Renel Brooks-Moon and Golden State Warriors Coach Steve Kerr are assisting with public education by filming public service announcements to encourage participation. Their PSAs and a complete social media toolkit can be found here.

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